at the very Core of it all … is Content!
Fellow Corporate Communicators, Social Media Wizards, Twitterati, Dear Friends, We will complete Three years this September. With your help, assistance and good wishes we have continued on what we had set out to create – a platform where you can tell the story of your brands. Stories told the way you Communication Professionals craft them …
The First ball to have a name was the Telstar in the Mexico World Cup in 1970. The Buckminster type design with 32 Black & White panels was supposed to make it more visible in the B&W Television of the day that had covered the event live. Oh yes, the ball was made by Adidas. …
Remember the time when FB meant football – yes, the kind of which CR7 and Messi and Neymar are the Princes? Or when G+ was something that builders constructed, ground up? Or even before that, when IG was simply Mrs. Indira Gandhi? Well, not any more – the abbreviations have different meanings now. The Girl …
Everything you always wanted to know about PR – but didn’t know whom to ask (Basav Bhattachayya, the Chairperson of PRCAI (East) and the Senior Adviser at Integral PR was adamant. I will have to make a presentation about Corporate Communications / PR – that too as someone who has felt the PR and the …
Your friends think you get paid to Facebook all day, every day. Your mother thinks you are some kind of a celebrity who spends all his time in star properties, winning friends and influencing people. Your wife thinks you are a smooth operator wiling your time away in the company of power dressed lady colleagues …
“If Money is lost: nothing is lost, if health is lost: something is lost, but if character is lost” and here, our elders would pause, seizing our response, before stressing “everything, is lost”. Growing up hearing the same ditty repeated over and over, we too learnt the importance of being a “bhalo chele” (a good …
“When was the last time that the reigning World Champions got decimated in their very first match in the World Cup, that too by the team they had defeated to lift the title?” asked Horidas babu, even as he took a sip. “The Sinking of the Spanish Armada”, “The Return of the Flying Dutchmen”, “Sweet …
“The temple of our self-esteem, where the God of football, in the avatar as the protector of our pride resides” We were on our way to see-off a guest from Europe at the Howrah Station for his onward journey. As the car took the left turn from Red Road towards Strand Road, while I was …
And the 10 utterly revolting, insensitive statements that follow: No News Bulletin seems to be complete without a customary rape. Another little girl violated. Another harrowing “tale”: of inhuman brutality. Another “case”: of the perverts seeking out their victims as we watch, dumbfounded by the sheer bestiality involved. Another “incident”: that numbs us to disbelief, …
Chawm Ganguly eats out with Facebook and Instagram and Twitter for Company Went out for Dinner with Wife last night. Now-a-days, it takes way longer to go out, as, after she’s dressed and dolled, she has to update her status to “Going out for Dinner” in some 37 social media platforms. “We’ll go to Tipu’s” …