at the very Core of it all … is Content!
Organisations that have been didactic for aeons at an end, used to “telling” people what is essentially good for them as opposed to holding a conversation, tend to look at Social Media as just another game that the smart-ass youngsters play on their expensive mobile devices. As a matter of fact, many Banks and Financial …
Certificates distributed to successful candidates of Commerce Plus programme. Walia Hall, BESC. June 23rd 2017. Champaklal Doshi, Chairman of the Bhawanipur Education Society College (BESC) gave away the certificates to the 52 successful students completing their Commerce Plus course in 2016-17 in the presence of Nalini Ben Parekh, member of the Governing Committee of the …
Do women, especially women in India, approach the social media differently when compared to their male counterparts? Innocuous as it may seem, it is indeed a trick question for various reasons. For one, those asking the question are primarily marketers who want the answer to push whatever they are selling. Secondly, and more importantly, because …
One is not seen to have arrived, unless one has pithy sayings next to their smiling faces on view cards that are posted in the social media. That is the first step that “management experts” take on their way to becoming “Life Coaches”. Quotes that are simple to a fault and are crafted to make …
Baruipur, spurious liquor, 12 dead … bits and pieces from the television news floated into my ears, even as I tried hard not to pay attention. After all, people who drink poison for a tipple, deserve the gruesome death that claims their lives at regular intervals, and we are by now generally sensitised to such …
Wither to Social Media? How do we ride the new boom to reach out and join the conversations happening around our brands, that too, in real time? What are the key areas that should concern us? How do we engage customers, both real and potential? How do we dominate the social media space? Can the …
Happy New Year, all ye pilgrims. As we settle back in our desks, let us for once forget about demonetisation and all that hogging our attention and haggling us as conversation magnets – that’s so last year . Dump them as the broken promises (or unhonoured promissory notes) that they were – let us instead focus …
The birth of Jesus Christ was marked by the arrival of the Magi, three wise men, who had gone to bless the newly born, bearing gifts of gold, frankincense and myrrh. The ceremonial “birth” of the first batch of the students of Corporate Communications at BESC was equally blessed – by three wise men from …
The myriad influences and their subtle hints in Bengali Cuisine. What do the exiled descendants of the Nawab Wajid Ali Shah of Awadh, the family of Tipu Sultan, the Anglo-Indians, the repressed Hindu widows of yore, the Jewish fortune hunters, the Chinese settlers, British Memsahibs and Marwari traders have in common? The answer is simple …
News of deaths brought about by the consumption of illicitly distilled liquor grabs the headlines with regular monotony. They shock, overwhelm and then fade away, only to break again, to claim their next round of victims, giving rise to a number of questions. What perpetrates this cycle? What are the economic reasons behind this? More …