at the very Core of it all … is Content!
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#SocialMedia for #CorporateCommunicators and #PRprofessionals Want #Help to integrate your #CorpComm efforts into the world of #SocialMedia? Want to create Killer #Content? Look no further: editor@corecommunique.com
I earn the old fashioned way – slogging away as if there is no tomorrow. My wife spends it the smart way – net banking, electronic wallets, wi-fi coupons and what not. Why, even our groceries are home delivered by a guy who swipes her card every time we run out of garlic. And the …
Ever kept your Biryani in the Fridge only to take it out and find it covered in a yucky layer of pure white obesity? Disgusting? Perhaps, but that’s the vegetable (or worse, animal) fat without which, “experts” opine, Biryani cannot get its trademark taste. You cannot cook up a Biryani without “lard” – the pure, …
Social Media Corporate Communication – FAQ’s So you want to take your Client’s PR efforts into the realm of the Social Media? Great. But be prepared, even before they tell you that the means (read cost) will not justify the end, there will be questions galore. Here are the top 10 that I encounter on …
Water,water,everywhere Ever wonder how the multinationals and trans-nationals of the world (not to forget our own walking-talking advertisements for Make in India) have already converted an “ubiquity” (something that is omnipresent) into a “commodity” that can be commercially exploited. Yes, we are talking of water here – packaged drinking water, if you may. I know …
As the world grapples with the twin menace of Global Warming and Climate Change, Coal is increasingly becoming a dirty word. From Polar bears suffering due to the melting ice caps, to Climate Refugees in Bangladesh waiting for the deluge brought about by the rising sea levels that will spell their doom, everything is traced …
Social Media is about your audience – not your consumers and definitely not about you or what you think You want to go to town with tall unsubstantiated claims about your virility? Buy a billboard. Use traditional media. SM is not for you. Nobody gives a damn. Move on and take that picture of your …
The more I get sucked into the exciting world of emerging Social Media the more I am at awe. No I don’t have the answers, but questions I have in plenty. As a matter of fact, as I sit down to write this, here are the top 25 that cross my mind randomly. I have …