The post PUMA: INTRODUCING THE NEW AC MILAN 2018/19 HOME KIT appeared first on Core Sector Communique.
]]>Fuelled by the fans, the culture, and passion of Milan,PUMA FOOTBALL brings you the new AC MILAN 2018/19 Home kit.
The first PUMA kit for AC MILAN plays to the club’s long history and tradition.
The unmistakable red and black stripes that represent the fire in the hearts of the team and the fear they instil in their opposition are retained in a clean and classic execution.
A vintage inspired button-up collar, as seen on the club’s kits from the early part of the 20th Century adds to this classic and clean feel, whilst the legendary ‘Il DiavoloRossonero’ (The Red Devil) appears on the back of the neck, a nod to the famous quote by club founder Herbert Kilpin
“We are a team of devils. Our colors are red as fire, and black to invoke fear in our opponents.”
To accompany the home kit, PUMA Football created a social campaign under the title ‘A NEW MILAN’. It is inspired by the youthful exuberance and creativeness of the city, and the passion of the fans that is reflected in a new era of youth and energy within the club, fuelling a burning desire to succeed.
AC Milan are part of an impressive roster of PUMA Football clubs including Borussia Dortmund, Arsenal FC, Olympique de Marseille and National teams such as Italy, Switzerland, Uruguay, Senegal and Serbia. PUMA´s football portfolio also includes some of the world´s best players, such as RomeluLukaku, Antoine Griezmann, Olivier Giroud, Sergio Agüero, Marco Reus, Julian Weigl, Adam Lallana, CescFàbregas, Mario Balotelli, HéctorBellerín, Petr Čech, Gianluigi Buffon, Nacho Monreal, Allan Saint-Maximin and Marco Arnautović.
The shirt is on-sale from the 6th of July.
PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.
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]]>The post PUMA Thunder Spectra packs up a storm in India appeared first on Core Sector Communique.
]]>The much-hyped silhouette launched in two colourways is sold out within hours of its drop in the country
National, 2nd July 2018: Global sportswear brand PUMA launched the much-anticipated PUMA Thunder Spectra yesterday in India at their store in Select City Walk Mall, Delhi. The kicks were all sold out within just two hours of hitting the store. Sneaker lovers from across Delhi and India queued up for hours outside the PUMA store just to get their hands on this iconic new sneaker.
Along with the much-anticipated PUMA Black, the PUMA White Drizzle colourway has been released exclusively in India as a preview to its global launch slated for later this year. This exciting sneak peek of the white drizzle colourway is a first ever for PUMA in India.
Thunder Spectra is grabbing headlines across the world, spotted on celebrities like Lewis Hamilton, Big Sean, Belly, Krept, this has become the must have dad shoe globally. With the much hyped global launch and restock, the PUMA Thunder Spectra has shot the brand to the forefront of the sneaker game.
The dad shoe takes cues from 90s running silhouettes and the legendary PUMA x McQueen collaboration, to be reimagined as an unapologetically bold and bulky silhouette. Inspired by the human anatomy, the Thunder Spectra’s bulky form comes from its expanded molded TPU midsole laid over the premium mesh and nubuck for an unmistakable rib cage effect. A comfortable and lightweight IMEVA midsole keeps these sneakers functional and easy on the foot.
With exaggerated tooling, blown-up proportions, a black leather upper and bright color blocking in red, yellow, teal, and powder blue accents, Thunder Spectra makes a case for the current craze of chunky silhouettes while paying homage to the brand’s history of performance innovation.
The Thunder Spectra dropped in two colourways – PUMA Black and a limited pre-launch of PUMA White Drizzle.
The Thunder Spectra is priced at INR 9999.
About PUMA:
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
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]]>The post Virat Kohli and PUMA take a stride towards fitness with the COAP Play Wagon appeared first on Core Sector Communique.
]]>National, 18th June 2018: In a mission to create a fitter nation, India’s leading athlete Virat Kohli along with the fastest global sportswear brand in the world PUMA, today, gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which traveled around the city with surprise pit stops to set up play areas where people could come out and play a game. Come Out And Play is a movement initiated last year in November during the launch of Virat’s brand One8, in order to bring about a cultural change of fitness in the country. In an endeavour by Virat and PUMA to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the traveling COAP Play Wagon in Goa and Bangalore.
Alongside the activity, the brand also rolled out a social media campaign – spot the van and play a sport, which bestows participants an opportunity to be featured on Virat’s Instagram handle on posting a video/picture of them playing a sport.
The van’s first pit stop was at RV College and then moved to Global Tech Park. Along with being highly engaging and a whole lot of fun, this activity created large scale awareness and spread the message of the need to adopt some kind of play to remain fit and healthy.
Last month, Virat along with PUMA commissioned a pan-India study with Kantar IMRB the findings of which revealed that 57% of the respondents had not played any sport for the last one year. Prompted by this, the COAP movement aims to urge and motivate more Indians to take up physical activity to improve both physical and mental health.
About PUMA:
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
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]]>The post India on the Run with PUMA appeared first on Core Sector Communique.
]]>Virat Kohli and Robin Singh flaunt the lacing that makes them Forever Faster
Link to the video: https://youtu.be/tTJuEJ4xDTY
New Delhi, August 9, 2017: The Fastest Global sportswear brand in the World, PUMA, is on a mission to make India fitter. A video featuring cricket ace Virat Kohli and national team striker Robin Singh shows PUMA’s most recent innovation story NETFIT – a unique customizable lacing system offering infinite performance and style options in one shoe.
As part of its multi-faceted campaign ‘#LacedUp’, PUMA has pursued unconventional means of advertising and marketing. The first leg of the campaign saw iconic locations across India laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media. To further promote the campaign, PUMA athletes Virat Kohli, and Robin Singh have come together in a video to showcase the myriad lacing styles of NETFIT.
Sharing her thoughts on the video, Debosmita Majumder, Head of Marketing, PUMA India commented, “Every individual has a signature running style that requires a unique fitting shoe to complement it. The video highlights the infinite lacing styles of NETFIT technology that allows users to tailor the perfect fit while being high on style. Runners can create their very own lacing style, customized to the way they see fit. With the countless lacing styles offered by NETFIT technology, there’s nothing stopping a runner from achieving the optimum level of performance. Like Virat Kohli and Robin Singh, let’s lace up and start running!”
The video has been created in association with DDB Mudra. Commenting on the campaign, Ranji J. Cherian, President and Managing Partner, DDB Mudra South said, “The NETFIT video speaks to every runner while showcasing the uniqueness of the product and celebrating Virat Kohli’s athleticism. It brings the brand and the sport of running together in a way that is true to the essence of spontaneity that is PUMA.”
PUMA brand ambassador and Indian cricket captain, Virat Kohli said “I love to train, and I train hard to ensure that my performance remains unmatched. My training involves a combination of strength training, endurance and flexibility drills; and the right fitting shoe plays a vital role in this process. PUMA’s NETFIT Technology allows me to get creative while I lace up and gives me the perfect fit, customized to my training needs. My personal lacing style is wide foot lacing which allows me to run comfortably and give my best to the workout.”
The NETFIT shoes are available in all PUMA stores. Please visit the link to below to grab your latest ONE!
About PUMA:
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
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]]>The post Puma ties-up with ShopX to scale retail footprint in Tier II cities appeared first on Core Sector Communique.
]]>Bangalore, April 20, 2017: ShopX, India’s fastest growing digital offline platform that powers retailers in India, today announced its strategic tie-up with Puma, world’s leading sports brand. Puma will leverage ShopX’s unique digital offline model and federated architecture to scale up its footwear business across the tier II market in India. The tie-up will help Puma establish its presence in more than 1500 retail outlets in the tier II markets of the country.
India is one of the highest footwear consumption market in the world. However, sports footwear usage is still perceived with an aspirational outlook. Ever since its launch in 2006, Puma has successfully garnered significant market share in sports footwear category and emerged as one of the top international brands in India. Riding on the wave of growing disposable income along with increased fitness and health consciousness, sportswear market is poised for strong growth. However, tier II markets largely remain an untapped segment.
Puma will use ShopX’s flagship technology and digital offline model to reach target customers in tier II cities. ShopX has built logistics efficiency through its “LMDN” last mile delivery network. This will result in highly ROI driven retailer outreach for Puma. On the other hand, Direct Brand Partnerships through ShopX’s platform will help retailers get access to the entire range of Puma’s sports footwear category.
Commenting on this new development Mr. Amit Sharma, CEO and Co-Founder of ShopX said, “Within a short span of time, Puma has established a strong fan-base and higher aspirational value in Indian market. With its unique footwear range of international standards, Puma has been one of the most sought after aspirational footwear brand amongst Indian youth. Puma’s brand pull, popularity, wide range of products, competitive pricing along with our wide and relevant distribution base should work as catalysts in making this partnership a success.”
ShopX is backed by strategic investor Nandan Nilekani, and mentors including Jagdish Kini [ex- CEO, Airtel (South Region), Managing Director, Gillette India], and Pramod Varma [earlier: Chief Architect, UIDAI Aadhar Project, CTO Sterling Commerce]. Within a year of launch, ShopX has empowered 45,000 Retail Partners across 230 towns in 10 states; serving more than 3 million customers, making it one of the fastest growing companies in the country. The Company aims to provide the 600-million middle-income population in India (as against the current 50 million active internet buyer base) access to digital commerce through its Retailer Partners.
About ShopX:
Bangalore-based ShopX is India’s fastest growing digital offline platform, and provides retailers across India significant benefits. ShopX’s proprietary technology, when partnered with a retailer, transforms the retailer into a technology-enabled platform that allows him to service his many customers in more engaging ways. The Retailer has access to new products, new services, and platform services (like credit, payments and loyalty). With this approach, the Company is helping to expand the overall addressable digital commerce market size significantly.
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]]>The post RIHANNA REVEALS THE DEBUT PUMA BY RIHANNA FOOTWEAR COLLECTION appeared first on Core Sector Communique.
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Inspired by NYC Punk Rock Style, The PUMA Creeper is the First Sneaker Under the FENTY label
4th November 2015, India: PUMA Women’s Creative Director and Brand Ambassador, Rihanna, and Global Sports Brand PUMA kick off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna’s FENTY label. Under her creative direction, the first collection introduces the PUMA Creeper, remixing the iconic PUMA Suede with a little bit punk and a little bit rebel.
The PUMA Creeper harnesses the music and fashion feel of the revolutionary punk era with PUMA’s deep sporting heritage. Punk lit the streets bright on King’s Road in London and it soon caused a stir in the late 80’s in lower Manhattan’s underground club scene. The clubs have since closed but the culture never left, influencing the city’s fashion and music scene for years to come. That is the inspiration behind the PUMA Creeper.
To help launch the PUMA Creeper, Rihanna called on her friend, musician and record producer Travi$ Scott. Scott stars in the first-ever PUMA by Rihanna campaign alongside Rihanna, who also creative directed the shoot.
“I am so excited to finally introduce the PUMA Creeper to the world” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
The PUMA Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the 70’s and 80’s, beloved by punk bands, b-boys and skaters and today a style favorite of Rihanna. Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations. Rihanna also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.
The first three colors of the PUMA Creepers, priced at INR 7,999 be available at select PUMA outlets in India starting November 20th . Pre -order your own pair of PUMA creepers starting today from the Linking road PUMA store in Mumbai and CP store in Delhi.
ABOUT PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com<http://www.puma.com/
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]]>The post PUMA Launches PWRWARM featuring NightCat Retail Experience appeared first on Core Sector Communique.
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Concept and Environment Created by Jack Morton Worldwide
“We are thrilled to be partnering with PUMA to bring a visual identity to their PWRWARM Collection,” says Steve Mooney, EVP, Managing Director, Jack Morton Worldwide. “Retail is a battleground for brands in which there is a minimal amount of time to capture the consumer’s attention and deliver a strong message. To capitalize on that brief segment of time, we developed an enticing window experience and in-store display that will stop consumers in their tracks.” “We wanted to make sure that the retail experience took the PWRWARM Collection to new heights,” said Matias Infante, Head of Commercial Marketing, PUMA. “Creating a space where consumers can have a real experience and walk away with a better understanding of our product was the key and we think that this embodiment of the Warmer is Faster concept will engage our core users and new buyers.” The PWRWARM Collection, which tells a footwear and an apparel story, features a ceramic print that helps retain heat next to the body. As the product works to keep the body at an optimal temperature, it is designed to help the runner preserve energy to run faster and longer. With this in mind, Jack Morton created a number of experience touch points: · Premium and commercial window displays featuring large scale layered graphic treatments. · In-store treatments for table displays, shelf talkers, signage, shoe towers, and POP elements. · 12 premium stores will have an added visual experience designed around a custom 5’ infinity mirror and illuminated mannequin to show the ceramic print and further demonstrate the PWRWARM experience. These can be found in the following locations: Istanbul, Turkey; Berlin, Germany; Herzogenaurach, Germany; Milan, Italy; Paris, France; New York, New York; Boston, Massachusetts; Philadelphia, Pennsylvania; Hong Kong, China; Shanghai, China; Beijing, China; and Osaka, Japan. In total, the PWRWARM displays will be included in over 20 locations around the world. About Jack Morton: About PUMA
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]]>The post PUMA UNVEILS 2015/16 ARSENAL HOME & AWAY KIT appeared first on Core Sector Communique.
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A first ever screening of the Arsenal Invincibles documentary in Asia to launch the new Kits
Mumbai, India 21st July, 2015 – PUMA launched the Arsenal 2015/16 home & away kit through a first ever public screening of the Invincibles documentary in Asia, at Mehboob studios in Mumbai today. Arsenal Legends – Sol Campbell and Ray Parlour from the Arsenal Invincibles squad visited India for the first time to unveil the documentary and launch the kits in India.
In an electrifying atmosphere with over 2,000 Arsenal fans, India witnessed Sol Campbell and Ray Parlour launch the new kits with PUMA India MD, Mr. Abhishek Ganguly. Adding further to the excitement, the Invincibles Trophy won by Arsenal FC was on display for the fans on the 21st of July. The event attracted over 500 fans who travelled from different parts of India.
Talking about the launch of the new kits, MD, PUMA India, Mr. Abhishek Ganguly said: “As a sportswear brand we are always looking at new ways to engage fans and build the sport in India. The documentary, paired with Arsenal Legends Sol Campbell and Ray Parlour proved to be the perfect fit. India has one of the largest fan bases for Arsenal Football Club and what better way to launch the new kits than paying homage to the Invincibles. The screening of the Invincibles documentary was the first ever public screening in Asia, making it a once in a lifetime event for fans and sports enthusiasts alike.”
Talking about the launch Arsenal legends Sol Campbell said: “Arsenal has always had a global fan base and that is evident from the incredible reception we have received from the Indian Arsenal fans in India. Being a part of the 2015/16 PUMA Arsenal kit launch has been a wonderful experience.”
Sharing his thoughts on the launch and the documentary Ray Parlour said: “The Invincibles team symbolises the rich legacy of the Club and it was a great to share our experiences from that season with the fans at the screening of the Invincibles Documentary in Mumbai. Arsenal is a club loved by football fans around the world and it was great to see this first hand with the supporters in India”
For PUMA’s second season of partnership with Arsenal, the Global Sport brand has designed the 2015/16 Arsenal home replica shirt with a modern approach to materials, combined with a more formal and traditional silhouette. The shirt features a grandad collar and gold piping trim around the collar edge. The colour stays true to The Gunners’ classic red and white strip that first appeared in 1933. The main body is red to represent the tradition of Gunners and Gooners through the years, with bold jacquard stripes running horizontally. The white sleeves feature PUMA’s classic Form Strip, elegantly highlighted with red piping and combined with mesh inserts for breathability.
The PUMA 2015/16 Arsenal away shirt is a combination of both Arsenal and PUMA’s heritage, with a design that reinterprets a classic PUMA Football graphic combined with an Art Deco ‘A’ which is inspired by Arsenal’s past. The main body is a deep rich gold, an evolution of Arsenal’s traditional away yellow tones and it features a diamond graphic that repeats across the front and back panels. The design of the shirt has similarities with this season’s home shirt, which include PUMA’s classic Form Strip as a mesh panel on the shoulders and the dropped back panel. The neck is crew shaped with a v shaped insert and final design details include gold trimmed sleeves and underarm mesh inserts for breathability.
PUMA’s 2015/16 Arsenal campaign Powered by Fans, represents the importance of Arsenal’s fans to the club and players. The fans play a major role in the performance of the team and the campaign represents this energy and how it can motivate and energise the players.
The Home and Away replica kit and full collection of fan wear will be available in-store from the 22nd of July 2015. The home replica kit and training line is available to pre-order now, online at www.in.puma.com and www.amazon.in.
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]]>The post PUMA ANNOUNCES THE NATIONAL RUNNING CALENDAR FOR PUMA URBAN STAMPEDE 2015-2016 appeared first on Core Sector Communique.
]]>India’s largest national running property to go to 7 cities this year
India, May, 2015: In a unique running event in Mumbai, PUMA announced the 2015-16 running calendar for PUMA Urban Stampede – the popular race that travels to multiple cities across the country. The event witnessed 4 corporate honchos: Abhishek Ganguly [Managing Director, PUMA India], Amit Wagh [Managing Director, Accenture Strategy], Shayamal Vallabhjee [Managing Director, (The Heal Institute) and Arvind Krishnan [Founder, Runners for Life] team up against former international cricketer Jonty Rhodes, PUMA Running ambassador Lisa Haydon, golf superstar Sharmila Nicollet and ISL 2014’s Emerging Player Sandesh Jhinganin a 100 m X 4tag team relay at Priyadarshini Park in Mumbai.
PUMA Urban Stampede is India’s only national running property.The format targets working professionals and corporates for a 5kms X 4 participants relay run in the men’s, women’s and mixed category.Apart from the flagship relay run, there are also individual 5K and 10K races. The format encourages individuals to take up running with the distance being easy for maiden runs.
PUMA Urban Stampede has enjoyed unprecedented growth from the time of its inception. 2014 saw participation from over 7000 running enthusiasts.This year the event travels to 7 cities -Pune,Chennai, Mumbai, Bangalore, Delhi, Hyderabad with Kolkata being the latest addition to the list. Kicking off the 2015-2016 season will be the Pune chapter on the 7th of June 2015.
Abhishek Ganguly, MD, PUMA India said, “Starting June, the first Sunday of almost every month will see a PUMA Urban Stampede taking place in one part of the country. As the world’s fastest sports brand, it is our endeavor to ignite the running movement in the country. It is my privilege to have Mr. Amit Wagh, MD Accenture, Shayamal Vallabhjee, MD The Heal Institute and Arvind Krishnan, Founder of Runners for Life at the event and we hope to see a lot more corporates participate this year.Before the PUMA Urban Stampede in each city, we will also be hosting a IGNITE Your City run which happens across the city and will encourage running enthusiasts from the city to participate on a route convenient to them.”
Arvind Krishnan, Founder of Runners for Life added, “The format for PUMA Urban Stampede has been designed to enable people to do their first timed 5K run. We have seen the race grow tremendously over the last 2 years. The plan for 2015-16 is to encourage all health conscious companies to join the running movement in the country.”
| For more information on the races and schedules, please visit http://www.pumaurbanstampede.com/. To buy the best running products on offer at PUMA please visit www.pumashop.in
PUMA |
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
RUNNERSFOR LIFE
Runners for Life (RFL) is the largest running community in the country with over 13,000 members and one of the most experienced running event organizers in the country having conducted over 20 quality events in the last 5 years. RFL aims to spread the joy of running and promote running as a sport in India. Established in 2005 RFL was conceptualized as a forum for runners to meet, train and exchange ideas and to this day it retains the running community as its core. For more information, please visit www.runnersforlife.
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]]>The post PUMA LAUNCHES IGNITE, ITS MOST ENERGIZED RUNNING SHOE appeared first on Core Sector Communique.
]]>Innovative New Foam Maximizes Energy Return, Comfort & Durability
Mumbai, India, February 4, 2015 – PUMA introduced IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer. Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put the energy in then PUMA IGNITE gives it back. Along with the launch of the shoe, PUMA also unveiled their new running ambassador –the avid runner and supermodel Lisa Haydon.
Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound and comfort. Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry. This material creates long-lasting durability and is entirely new to the market. The direct-inject tooling is a first of its kind for PUMA creating its most responsive foam.
PUMA Running Expert & Sports Scientist Mr. Shayamal Vallabhjee, said, “IGNITE is constructed to deliver superior energy return and durability while providing comfort. The advanced technology used for the foam can make a real difference and IGNITE will be a game changer for runners across India.”
Speaking about her association with PUMA, Lisa Haydon, said, “ It feels fantastic to work with a brand that I have always loved. My running regime is pretty intense and I need a shoe that keeps my energy going and having tried IGNITE I have felt it delivers exactly that. It also looks great. ”
Speaking about the launch, Abhishek Ganguly, MD, PUMA India, said, “PUMA as a brand is always looking at new and innovative ways to enhance the running experience. The breakthrough foam technology used for the shoe has been developed after much research and testing. IGNITE has been created keeping in mind the necessity for athletes to save energy in order to optimize running performance.”
As part of the IGNITE launch, on the 28th February, PUMA in association with Runners For Life hosted the ‘Ignite Mumbai’ run where 14 running experts led groups of runners and covered the 145 kms along the periphery of Mumbai. Over 350 runners from the city joined the run, which was led by 14 experts including sports scientist Shayamal Vallabhjee and endurance runner Girish Mallaya among others. PUMA also announced that they will be mentoring 14 budding runners with training sessions, running gear and medical facilities.
PUMA IGNITE will be available in Men’s and Women’s styles from March 2015. In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the Running and Training categories.
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