Mumbai, India 21st July, 2015 – PUMA launched the Arsenal 2015/16 home & away kit through a first ever public screening of the Invincibles documentary in Asia, at Mehboob studios in Mumbai today. Arsenal Legends – Sol Campbell and Ray Parlour from the Arsenal Invincibles squad visited India for the first time to unveil the documentary and launch the kits in India.
In an electrifying atmosphere with over 2,000 Arsenal fans, India witnessed Sol Campbell and Ray Parlour launch the new kits with PUMA India MD, Mr. Abhishek Ganguly. Adding further to the excitement, the Invincibles Trophy won by Arsenal FC was on display for the fans on the 21st of July. The event attracted over 500 fans who travelled from different parts of India.
Talking about the launch of the new kits, MD, PUMA India, Mr. Abhishek Ganguly said: “As a sportswear brand we are always looking at new ways to engage fans and build the sport in India. The documentary, paired with Arsenal Legends Sol Campbell and Ray Parlour proved to be the perfect fit. India has one of the largest fan bases for Arsenal Football Club and what better way to launch the new kits than paying homage to the Invincibles. The screening of the Invincibles documentary was the first ever public screening in Asia, making it a once in a lifetime event for fans and sports enthusiasts alike.”
Talking about the launch Arsenal legends Sol Campbell said: “Arsenal has always had a global fan base and that is evident from the incredible reception we have received from the Indian Arsenal fans in India. Being a part of the 2015/16 PUMA Arsenal kit launch has been a wonderful experience.”
Sharing his thoughts on the launch and the documentary Ray Parlour said: “The Invincibles team symbolises the rich legacy of the Club and it was a great to share our experiences from that season with the fans at the screening of the Invincibles Documentary in Mumbai. Arsenal is a club loved by football fans around the world and it was great to see this first hand with the supporters in India”
For PUMA’s second season of partnership with Arsenal, the Global Sport brand has designed the 2015/16 Arsenal home replica shirt with a modern approach to materials, combined with a more formal and traditional silhouette. The shirt features a grandad collar and gold piping trim around the collar edge. The colour stays true to The Gunners’ classic red and white strip that first appeared in 1933. The main body is red to represent the tradition of Gunners and Gooners through the years, with bold jacquard stripes running horizontally. The white sleeves feature PUMA’s classic Form Strip, elegantly highlighted with red piping and combined with mesh inserts for breathability.
The PUMA 2015/16 Arsenal away shirt is a combination of both Arsenal and PUMA’s heritage, with a design that reinterprets a classic PUMA Football graphic combined with an Art Deco ‘A’ which is inspired by Arsenal’s past. The main body is a deep rich gold, an evolution of Arsenal’s traditional away yellow tones and it features a diamond graphic that repeats across the front and back panels. The design of the shirt has similarities with this season’s home shirt, which include PUMA’s classic Form Strip as a mesh panel on the shoulders and the dropped back panel. The neck is crew shaped with a v shaped insert and final design details include gold trimmed sleeves and underarm mesh inserts for breathability.
PUMA’s 2015/16 Arsenal campaign Powered by Fans, represents the importance of Arsenal’s fans to the club and players. The fans play a major role in the performance of the team and the campaign represents this energy and how it can motivate and energise the players.
The Home and Away replica kit and full collection of fan wear will be available in-store from the 22nd of July 2015. The home replica kit and training line is available to pre-order now, online at www.in.puma.com and www.amazon.in.