Inspired by NYC Punk Rock Style, The PUMA Creeper is the First Sneaker Under the FENTY label
4th November 2015, India: PUMA Women’s Creative Director and Brand Ambassador, Rihanna, and Global Sports Brand PUMA kick off their first venture with the release of the PUMA BY RIHANNA Collection under Rihanna’s FENTY label. Under her creative direction, the first collection introduces the PUMA Creeper, remixing the iconic PUMA Suede with a little bit punk and a little bit rebel.
The PUMA Creeper harnesses the music and fashion feel of the revolutionary punk era with PUMA’s deep sporting heritage. Punk lit the streets bright on King’s Road in London and it soon caused a stir in the late 80’s in lower Manhattan’s underground club scene. The clubs have since closed but the culture never left, influencing the city’s fashion and music scene for years to come. That is the inspiration behind the PUMA Creeper.
To help launch the PUMA Creeper, Rihanna called on her friend, musician and record producer Travi$ Scott. Scott stars in the first-ever PUMA by Rihanna campaign alongside Rihanna, who also creative directed the shoot.
“I am so excited to finally introduce the PUMA Creeper to the world” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
The PUMA Creeper transforms the classic PUMA Suede that was historically made popular by athletes in the 70’s and 80’s, beloved by punk bands, b-boys and skaters and today a style favorite of Rihanna. Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations. Rihanna also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.
The first three colors of the PUMA Creepers, priced at INR 7,999 be available at select PUMA outlets in India starting November 20th . Pre -order your own pair of PUMA creepers starting today from the Linking road PUMA store in Mumbai and CP store in Delhi.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com<http://www.puma.com/