Concept and Environment Created by Jack Morton Worldwide
Boston, USA (October 15, 2015) PUMA, the Global Sports brand, is launching its ‘PWRWARM featuring NightCat’ collection, that provides improved heat management and enhances the runner’s visibility at low light conditions. The collection will be sold at PUMA retail stores around the world in a unique store environment created by Jack Morton Worldwide.
“We are thrilled to be partnering with PUMA to bring a visual identity to their PWRWARM Collection,” says Steve Mooney, EVP, Managing Director, Jack Morton Worldwide. “Retail is a battleground for brands in which there is a minimal amount of time to capture the consumer’s attention and deliver a strong message. To capitalize on that brief segment of time, we developed an enticing window experience and in-store display that will stop consumers in their tracks.”
“We wanted to make sure that the retail experience took the PWRWARM Collection to new heights,” said Matias Infante, Head of Commercial Marketing, PUMA. “Creating a space where consumers can have a real experience and walk away with a better understanding of our product was the key and we think that this embodiment of the Warmer is Faster concept will engage our core users and new buyers.”
The PWRWARM Collection, which tells a footwear and an apparel story, features a ceramic print that helps retain heat next to the body. As the product works to keep the body at an optimal temperature, it is designed to help the runner preserve energy to run faster and longer. With this in mind, Jack Morton created a number of experience touch points:
· Premium and commercial window displays featuring large scale layered graphic treatments.
· In-store treatments for table displays, shelf talkers, signage, shoe towers, and POP elements.
· 12 premium stores will have an added visual experience designed around a custom 5’ infinity mirror and illuminated mannequin to show the ceramic print and further demonstrate the PWRWARM experience. These can be found in the following locations: Istanbul, Turkey; Berlin, Germany; Herzogenaurach, Germany; Milan, Italy; Paris, France; New York, New York; Boston, Massachusetts; Philadelphia, Pennsylvania; Hong Kong, China; Shanghai, China; Beijing, China; and Osaka, Japan.
In total, the PWRWARM displays will be included in over 20 locations around the world.
About Jack Morton: