GfK invests in Genius Digital to enhance audience measurement offerings

gfkNuremberg, 25 September 2013 – GfK makes strategic investment in Genius Digital’s highly efficient data capture and analytics platform.
Global market research agency, GfK, has today announced that it has made a strategic investment in media technology solutions provider, Genius Digital.

The agreement gives GfK’s clients access to Genius Digital’s leading data capture and collection technology, which will be fed into GfK’s audience measurement services and complement its existing TV, digital and mobile measurement technologies. In return, GfK will invest in Genius Digital’s development of its product portfolio and technical capabilities.

Genius Digital provides applications that enable operators to capture, interpret, analyze and act upon customer data collected from IP-enabled video devices. At the latest IBC, Genius won the title of ‘Best Connected Innovation’ for its Insight Platform at the ConnectedWorld.TV Awards 2013.

With an ever increasing amount of data being generated by connected TVs, multiscreen services, advanced advertising, second screen solutions, and social TV, it is becoming increasingly complicated for operators to collect, integrate, and manage their customer data. The collaboration enables both parties to extend the range of services offered to TV service providers, delivering an ‘end to end’ customer satisfaction program to cable and IPTV operators. It integrates measurement of the quality of technical service received with experience-point tracking and optimization – and delivers predictive analytics that identify opportunities to optimize customer retention, cross-sell and up-sell.

Dr. Gerhard Hausruckinger, Management Board Member and responsible for the Consumer Choices sector, comments: “This is an exciting partnership with Genius Digital, providing a new, data-powered dimension to the customer satisfaction and loyalty programs that we run for IPTV and cable TV providers. Through this partnership, we gain a more complete view of the TV service customer – their behavior and their attitudes, and how these inter-relate. We can quantify the impact that quality of service has on brand and customer recommendation, and we can feed customer behavior analysis into our clients’ CRM teams. On top of that, we gain greater insight into the viewing choices of the digital TV audience, in real time, enriching our global audience measurement capabilities.”

About GfK

GfK is one of the world’s largest research companies, with almost 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.

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