at the very Core of it all … is Content!
Price and after sales services like home delivery and return policies are also important to shoppers of both platforms Singapore, October 11, 2016 – In today’s challenging physical and digital global retail environment, it is imperative for both online and offline retailers to not only carry a good assortment of products, but also include other …
Messaging apps are most utilised with over half agreeing that they text more than talk on their smartphones Singapore, July 13, 2016 – With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet. According to a recent GfK study, accessing the internet …
Sales volume continued trending upwards but lower average price caused reduction in total market value February 4, 2016, HO CHI MINH— Vietnamese consumers continue to snap up increasing number of media tablets year-after-year since its launch in the market. Nearly 1.5 million units of the popular gadget were sold in Vietnam in January to December …
46 percent want to look good in order to feel good about themselves Consumers from China spend the least time on personal grooming Singapore, January 26, 2016 – A recent 22-country study has found that consumers from China, South Korea and Japan spend the least time on personal grooming. Over three in five (63%) consumers …
Results of GfK Radio Audience Measurement second wave 2015 survey Kuala Lumpur, November 5, 2015 – Radio listenership in Peninsular Malaysia has continued to grow steadily to reach 91% of people aged 10 years and above, according to latest results from GfK. According to the Radio Audience Measurement Wave 2 survey findings, the average radio …
Low-end and smaller screen size models surge in demand HO CHI MINH, July 6, 2015 – Penetration of media tablets deepens in Vietnam as more entry level models are introduced to provide more affordable options to consumers in this emerging market. The first five months of this year reportedly witnessed a double-digit jump in sales …
Singapore/Nuremberg, 29 May 2015 – The Media Development Authority of Singapore (MDA) has commissioned GfK, an international market research company, to provide a total audio-visual audience measurement currency for Singapore. For the first time, Singapore will get an integrated measurement system that will include the complete audience for traditional television, as well as those using …
Total sales volume more than doubled since 2010 SINGAPORE, March 23, 2015 – Singapore’s affluent and well-developed internet infrastructure have been playing a major role in driving consumers’ appetite for connected gadgets. While the connected devices sector in Singapore was valued at only USD 950 million five years ago in 2010, it has today expanded …
Nuremberg, March 18, 2015 – According to a GfK survey, only an average of 35 percent of consumers in China, Germany, South Korea and the UK are currently interested in mobile payment via smartwatch. A further qualitative survey conducted by GfK has revealed the reasons for this skepticism. The majority of consumers above all consider …
Annual press conference on financial statements 2014 Nuremberg, March 13, 2015 – In 2014, GfK continued its transformation successfully and has now largely completed it. The company’s strategy of expanding its digital product portfolio and investing in profitable business with strong growth potential is getting traction. In financial year 2014, the Group’s operating performance improved. …