Tag «Sumanta Ganguly»

LinTeractive launches its proprietary framework for digital transformation – Deep Digitisation

31st May, 2016. Singapore|Mumbai LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore. Digital Transformation is a subject gaining currency, both as an opportunity and a cause-of-concern, across the industry over the past year. LinTeractive’s framework, Deep Digitisation, looks at …

L&T appoints LinTeractive as Digital Marketing agency

Mumbai: LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys. Larsen & Toubro (L&T) is often referred to as ‘the Builder of the India of the 21st Century’, and the Company that carries the flag of India Inc. across …

Godrej HIT & LinTeractive unveil ‘Track the Bite’ App on occasion of World Mosquito Day

Mumbai: Over the years, Godrej HIT has been at the forefront in building awareness against pest borne diseases through its ‘Kill Pests Kill Diseases’ campaign. Driving the initiative in a big way for Godrej HIT is its variant – Kala HIT that has executed many successful education campaigns through media and on-ground activations to fight …