at the very Core of it all … is Content!
Amsterdam, 15 October 2014 – In an effort to measure radio audience behavior more accurately, NLO is preparing a new audience measurement survey. To this end NLO today signed an amended contract with GfK. Parallel to this current continuous survey NLO will explore the use of smartphone apps to be able to report on a …
Nuremberg, 29 September 2014 – GfK strengthens its position in the the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in …
Nuremberg, 26 September 2014 – The mood of German consumers worsened for the second consecutive month in September. The consumer climate once again suffered a setback. Following a value of 8.6 points in September, the overall indicator is forecasting 8.3 points for October. Economic and income expectations as well as willingness to buy all declined …
Demand for wireless models doubled; Singapore is biggest market 9 September, 2014, SINGAPORE – The popularity of smart connected devices are spurring strong demand for complementary accessories such as cradle docking and wireless speakers. GfK retail audit for these products in Singapore, Malaysia, Thailand and Indonesia reported a substantial spike in overall sales volume and …
Germany: Consumer climate setback: consumers believe positive economic development is under threat Nuremberg, 27 August 2014 – German consumers have become less optimistic this August. The consumer climate suffered a setback. Following a revised value of 8.9 points in August, the overall indicator is forecasting 8.6 points for September. When compared with the previous month, …
The 2-in-1 and gaming notebook segments saw combined demand spike by over threefold in first half of 2014 27 August, 2014, TAIPEI – As the global notebook market continues to face challenges from other more portable and connected devices such as the smartphone and media tablets, opportunities still exist for manufacturers in various niche segments …
Consumers trading big sized tablets for 7 – 8.9 inch ones; LTE models gaining popularity 21 August, 2014, KUALA LUMPUR – The insatiable hunger for the latest tablets in Malaysia is driving the continued growth in sales of this popular technology. Retail audit data by GfK revealed its demand hitting yet another high as over …
Nuremberg, August 11, 2014 – The Supervisory Board of GfK SE has appointed Christian Diedrich, 56, as Chief Financial Officer. His appointment will become effective on October 15, 2014. Christian Diedrich will succeed Pamela Knapp, who requested to end her employment contract with GfK SE before the end of her term for personal reasons. Knapp …
Nuremberg, 25 July 2014 – The mood of consumers in Germany is exceedingly robust in July this year. The consumer climate not only remained at an extremely good level, but even improved slightly. Following a value of 8.9 points in July, the overall indicator is forecasting 9.0 points for August. Income expectations reached their highest …
Nuremberg, 23 July 2014 – GfK has won a tender with Morocco’s joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco is well known in the MEA region for its expertise in TAM and is the first country in North Africa, and the second in the whole continent, …