Tag «gfk»

GfK again commissioned by AGF, the German TV audience research cooperative

Frankfurt am Main/Nuremberg, 21 December 2012 – The Arbeitsgemeinschaft Fernsehforschung (AGF), the partnership of the TV stations ARD, ProSiebenSat.1, RTL Media Group Germany and ZDF, has commissioned GfK to continue monitoring TV viewing in Germany, initially until 2018. The contracts are worth around €130 million. TV usage in TV households in Germany will be measured …

Germany: Consumer climate falls slightly – Findings of the GfK Consumer Climate study for Germany for December 2012

Nuremberg, 21 December 2012 – As a result of the international economic headwind, German consumers are still feeling uncertain at the end of the year. This is verified by varied developments in the consumer mood in December. While income expectations increased slightly, both economic expectations and willingness to buy dropped. Following a revised value of …

GfK integrates Global Innovation Practice

Marilyn Raymond to lead integration of market opportunities and innovation research Nuremberg, 12 November 2012 – Today, GfK announced the formation of a new global practice to help marketing professionals get the critical foresight needed to successfully tap into future markets. “Innovation is hard work. Having a fact-based strategy for what you want to accomplish …

GFK : Where in Europe do the wealthy live?

Nuremberg, 30 October 2012 – The latest GfK Purchasing Power Europe study for 2012/2013 analyzes regional differences in consumers’ purchasing power across 42 European countries. At country level, purchasing power ranges from 4.5 times the European average in Liechtenstein to one tenth of this average in Moldova. Spain approximately reflects the average per capita purchasing …

German Consumer climate slightly brighter – Findings of the GfK Consumer Climate study for Germany for October 2012

Nuremberg, 26 October 2012 – The consumer mood in Germany improved slightly in October. Income expectations were noticeably up while economic expectations and the indicator reflecting willingness to buy also recorded minor increases. The overall indicator is forecasting 6.3 points for November, after the revised 6.1 points of October. The fear of a recession did …