Satyan Bhatt, Co-Founder and Managing Director of Channai based public relations entity Prism PR (www.prism-india.com) shared his deep insight about all matters corporate communications with the students of BESC’s 3 month CorpComm course, christened 36 Chambers of Corporate Communications. He was accompanied by his comrade in arms and Prism’s co-founder, Parul Bhatt, who recounted how they have curved out a niche for themselves in a market where even the term PR was alien to slowly, but steadily reach its zenith. “These are exciting times to be into Corporate Communications” she said “and it is great to see so many promising, young and radiant faces who are on your way to make the transition into CorpComm as professionals. I look forward to having you people as colleagues in the future.”
Prism PR was the first professional PR agency set up in Chennai, then Madras, in April 1994. It was inaugurated by Mr. Timothy Hauser, the then Consul General of United States of America based in Madras.In the last two decades, Prism has gained experience and expertise providing consultancy in Strategic Planning, Crisis Management, Product launch, Effective editorial writing, Branding, Press Conferences, Media Monitoring and can guarantee results. Prism has worked and continues to work with big corporates like TVS Group, TTK, Chettinad, Coca-Cola India etc. and is known for its penchant of offering tailor made corporate communication and public relation solutions.
Satyan and Parul Bhatt were felicitated by Prof. Dilip Shah, the Dean of Student Affairs of Bhawanipur Education Society College (www.thebges.edu.in) who expressed his gratitude to the team from Prism for taking some time off their busy schedule in Kolkata to share their rich and varied experience with the students of the course.
“I am extremely happy to be here with you, young leaders” said Satyan. “Your enthusiasm is infectious and I am excited to see so many of you pursuing and considering Corporate Communications seriously as a career option. The doors of Prism PR will always be open for you and we will be very happy to have you as trainees in our organisation, should you want to join us”.
Harshit Shah, a student who was present in the discourse was equally ecstatic “the issues that were highlighted and the way they were explained, backed by real-life examples and case studies were literally an eye-opener for us and I am indeed lucky to have had this opportunity to interact with a doyen of the industry. I am sure, all that we learnt today will be invaluable for us and will serve us in good stead in our careers ahead. “
36 Chambers of Corporate Communications is a three month Certificate course that has been conceptualised, designed and is conducted by Chawm Ganguly, the editor of Core Sector Communique. The course aims at providing the students with a command control view of Corporate Communications and empower them with the necessary skill sets so that they may make a seamless transition into the expanding world of corporate communications as professionals and practitioners. Chawm Ganguly has felt the communications sun from all sides – as a journalist in the premium pink papers, as the head of Corporate Communications in an Indian Multinational and as the owner of a PR agency with an enviable list of clients, that too, over three decades and in three continents. He is a communicator per excellence – a prolific writer, a digital nomad hitchhiking to the farthest corners of the Social Media, a mentor of free radicals and a shaper of Corporate Identities.