Nielsen, the leading global measurement and data analytics company, and Suning, one of China’s major e-commerce retail players, have entered into a strategic cooperation agreement. The agreement will see Nielsen and Suning work together to fully leverage data and online insights from various Suning Smart Retail channels, including, Suning Supermarket, Redbaby Maternal & Infant Store and Suning Convenience Store.

With over 30 years of experience in China’s retail market, Nielsen boasts deep and granular insights into the Chinese retail landscape. Now in the era of New Retail, Nielsen cooperates with many online retailers in order to provide breakthrough data and information solutions. By fully monitoring China’s offline and online sales in the fast moving consumer goods (FMCG) industry, Nielsen supports companies that are looking to optimize their online retail strategies and drive growth.

Since Suning’s FMCG Business Group was established in early 2018, the company has been accelerating and expanding its smart retail strategy within China. In 2018, the company plans to build up to 2,000 convenience stores across 60 cities. By 2020, such stores will soar up to over 5000 in more than 200 cities. The rapid development of is also expected to continue, with much of the growth attributed to an increasing base of active online users. At the end of 2017, had 345 million registered users.

Tommy Hong, Vice President of Nielsen China, said, “With this strategic cooperation, Nielsen is looking forward to working alongside Suning and leveraging omni-channel data to grasp emerging consumer trends and better understand the online market. We are confident that this cooperation will allow both of our teams to better understand Chinese consumers, formulate and optimize channel strategies, and improve overall market performance.”

Bian Nong, Vice President of Suning Commerce Group, said, “Suning stores and channels are connected to our overall data ecosystem, which allows us to adopt a customer-oriented retail model by leveraging operations and logistics data from across our platforms. As our customer base continues to grow quickly, Nielsen’s experience in analytics and big data solutions will enable us to accurately measure and optimize performance throughout our smart retail channels.”

Through this strategic cooperation, Nielsen will support Suning to better integrate online and offline retail data and enhance measurement and performance improvement solutions in order to drive growth in the industry.

Additionally, Nielsen and Suning are planning to launch YiTou Cube, a cutting-edge big data solution that aims to provide advertisers with the measurement tools and solutions needed to evaluate and optimize advertising performance across internal media platforms on Companies can use it to track and measure advertising and marketing investment on and quickly adjust marketing strategy.

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit