Tag «DATA STRATEGIC COOPERATION»

NIELSEN AND SUNING.COM ANNOUNCE OMNI-CHANNEL DATA STRATEGIC COOPERATION

Nielsen, the leading global measurement and data analytics company, and Suning, one of China’s major e-commerce retail players, have entered into a strategic cooperation agreement. The agreement will see Nielsen and Suning work together to fully leverage data and online insights from various Suning Smart Retail channels, including Suning.com, Suning Supermarket, Redbaby Maternal & Infant …