New video campaign highlights the positive contribution of the steel industry globally

worldsteel_worldsteel-logo2Brussels, 27 November 2014: The World Steel Association (worldsteel) has today announced the launch of a video campaign highlighting the global contribution of the steel industry. The video brings to life the environmental benefits of steel, the extensive use of the material in our daily lives, the modern transformation of the industry, and the diverse job opportunities available.

Today, the steel industry employs more than eight million people worldwide and spends over $12 billion annually on improving its manufacturing processes, new product development and future breakthrough technologies. In 2012 the steel industry had a turnover of more than $800 billion, yielding over $100 billion in tax – which equates to putting 10 million students through school each year or building 5000 new hospitals.

Commenting on the launch, Edwin Basson, Director General of worldsteel said: “We are delighted to launch the video, together with our members, to highlight the great work we are involved in as an industry. Our aim is to inspire current and future generations about the diverse number of opportunities available in the sector, and inform as many people as possible on how the industry has transformed and modernised over recent years”.

The video also reinforces how steel is one of the most recyclable materials available today without losing its quality.  It also provides an example of how new steel can make our world a better place.

Edwin Basson added: “As an industry we believe sustainable development must meet the needs of the present without compromising the ability of future generations to meet their own needs. We are therefore committed to achieving a vision in which steel is recognised as a key element of a sustainable world – and hope our new video is a good way of communicating that vision and message”.

The video is available in six languages (English, Chinese, Spanish, German, Russian and Korean).



  • The World Steel Association (worldsteel) is one of the largest and most dynamic industry associations in the world. worldsteel represents approximately 170 steel producers (including 9 of the world’s 10 largest steel companies), national and regional steel industry associations, and steel research institutes. worldsteel members represent around 85% of world steel production.