of Wi-Fi-enabled mirrorless cameras in Singapore surged by over 400 percent in the last one year
23 January, 2014, SINGAPORE – Compact system camera, also known as mirrorless cameras turned in an outstanding positive performance in 2013, garnering 2.6 percent growth in volume sales over 2012 amidst a downsizing trend in the overall digital still camera (DSC) market in Singapore. Consumers here bought some 425,000 digital still cameras in total—significantly lesser by over 100,000 compared to a year ago; bringing the local market down by some 26 percent in total value to reach USD179 million.
“As smartphone ownership continues to deeply penetrate the population, many of its users do not see the need to get a separate dedicated point-and-shoot camera,” commented Gerard Tan, Account Director for Digital World at GfK Asia. “At the same time, the camera technology in smartphones has been improving over the time, with some of the latest models possessing the capability to photograph images that are just as high in quality.”
Mirrorless camera is the only DSC segment that bucked the general downtrend; managing to turn in 2.6 percent growth in volume sales. In 2013, over 53,000 units of such cameras were purchased by consumers in the country; increasing its share of market size by 4 percent to 13 percent.
“Discerning users who recognize the high tech functions and additional capabilities of mirrorless cameras over smartphones see the value of owning a separate device that can capture good quality photos,” highlighted Tan. “For instance, mirrorless cameras allow for the usage of special lenses to snap various types of images and moods–something that smartphones simply cannot achieve well.”
The proliferation of the Internet and widespread usage of social media has made the Wi-Fi feature in cameras increasingly sought after these days as consumers see the convenience of being able to directly upload pictures without needing to connect to a computer. Wi-Fi-enabled mirrorless cameras, in particular, have surged in sales since its first introduction in May 2012. These models, which sold some 4,000 units within that year, quickly gained consumer acceptance and sold over 22,000 units in 2013. Total number of models available in the market increased from 5 to 22 within this period, accounting for 42 percent of all mirrorless cameras.
“The average selling price of mirrorless cameras have dropped significantly due to competitive promotional activities by key brands, as well as a numerous new models being launched in the market,” said Tan. “Even though the camera market faces uncertainties, the popularity of Wifi-enabled mirrorless cameras is anticipated to continue appealing to consumers as they become more and more affordable,” he concluded.
GfK is one of the world’s largest research companies, around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.
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