Mumbai: LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Parag Shahane as Unit Creative Director. Parag has joined the team effective October 2015 and will report into Vikas Mehta, Group CMO | President, Group Marketing Services.
At LinTeractive, Parag’s remit would be to provide creative answers to clients who are seeking cutting-edge digital solutions for their brands. He would oversee creative strategy and design for brands.
LinTeractive has been witnessing promising growth in recent months with a host of clients making a beeline to lap up digital solutions being offered by the firm. With more than 25 clients in its fold including heavyweights like Woodland, Dr Agarwal’s Eye Hospital, Godrej, Karvy, Dabur etc LinTeractive is looked upon as a preferred agency for brands that’re looking for fresh and innovative online & offline ideas to achieve their stated objective.
Welcoming Parag onboard the team, Vikas Mehta said: “Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more fire-power to our digital ambitions. We’re thrilled to welcome Parag on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital.”
A former Lowe Lintas hand, Parag joins LinTeractive from Pinstorm where he held the post of VP – Creative. Prior to Pinstorm, Parag has played senior roles in agencies like Y&R, Mudra, JWT Colombo and FCB Ulka.
Commenting on his appointment, Parag said, “Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands.”
In his entire career span, Parag has been instrumental in providing creative throughput and strategy to more than 50 brands across the sectors of FMCG, Automobiles, Media, Hotels & hospitality, Banking & Insurance, Fashion, Entertainment, Pharmaceutical etc.
Parag’s immense talent has resulted in him bagging a host of creative & effectiveness awards, both in India and overseas.
When he is not working, Parag spends his time pursuing other passions that span adventure sports, photography, being a jury member, sushi chef, playing chess, farming, teaching, etc. He also loves travelling, is an avid music lover, and is also the proud father to adorable twin girls.
About LinTeractive:
LinTeractive is one of the youngest and the fastest growing digital agencies in India with offices in Mumbai, Delhi and Bangalore. The agency helps businesses connect with customers through ‘On & Offline’ solutions that are brought to life using best-in-class and latest technologies. It today partners some of India’s leading businesses such as Dabur, Godrej HIT, Karvy, eBay India, Turkish Airlines, Woodland and many more in their path to digital transformation.
LinTeractive is a part of Mullen Lowe Lintas Group, India; one of the largest country operations of the Mullen Lowe Group (part of the Interpublic Group of Companies (NYSE: IPG). The Group has operating divisions in advertising (Lowe Lintas, Mullen Lintas), activation (LinEngage), design (dCell), digital (LinTeractive), brand consulting (LinConsult), motion picture (LinProductions), healthcare marketing (LinHealth) and PR (GolinOpinion) that manage 300+ clients. With a talent pool of over 900 people across 7 cities in India, Mullen Lowe Lintas Group currently manages more brands amongst the Top 10, Top 20, Top 50 and Top 100 of AC Nielsen-Brand Equity’s India’s Most Trusted Brands (2013 and 2014), than any other agency in India. In February 2015, Mullen Lowe Lintas Group was ranked the No. 1 creative agency in the world in effectiveness by the World Advertising and Research Council’s report, WARC 100.
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