Industry veterans from InMobi and TFS bet big on fashion commerce, invest in Wooplr

wooplrMake investment and join as Advisors to the Board.

Bangalore, March 7th, 2016: India’s largest fashion community and fashion discovery-commerce app, Wooplr announced the investment made into the company by industry veterans. The Co-founders of InMobi who include Naveen Tewari, Abhay Singhal, and Amit Gupta and Piyush Shah, Chief Product Officer at InMobi, Raghunandan G, Co-founder,Taxi for Sure  and ex-Puma India CEO Rajiv Mehta have invested in Wooplr and will join Wooplr as Advisors to the Board.

Naveen & his team’s experience in building scalable products like Miip, the InMobi discovery platform, can be leveraged by Wooplr to scale its product, and bring to life its vision of reaching 100 mn women in India by 2020 (currently the platform is used by 2 Million women in India).

Raghunandan, co-founder of TFS & known for his operations prowess, understands deeply the task of scaling a consumer focussed business. Wooplr seeks to leverage this knowledge to scale their fashion commerce efforts nationally while maintaining unit economics around orders.

Rajiv, ex-Managing Director–South Asia for Puma, is today the CEO of Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd. Rajiv will bring to Wooplr his strategic vision and global insights and help Wooplr to further strengthen their positioning within the fashion industry.

“It is a proud moment for Wooplr to have such industry veterans joining us as advisors to the board.” said Arjun Zacharia, CEO, Wooplr. “Naveen and his team from InMobi, Raghu, and Rajiv have immense reputation and experience in their respective businesses and I am sure Wooplr will gain both in reputation and in knowledge from these folks. Their advice to the Board will add significant value to our leadership team. We already have 2 million women on the platform, 20,000 transactions a month, and the average bill size is Rs 1,200, almost double that of horizontal e-commerce players. Together as a team, we will continue our growth trajectory and hit $100 million GMV by 2018. “

Naveen Tewari, Founder & CEO, InMobi said, “I believe Wooplr is a unique product in the Indian market that has solved the fashion discovery problem for consumers & brands. This makes me confident that Wooplr has the capability to change the current paradigm in online commerce.”

Raghunandan G, Co-founder & CEO, Taxiforsure, said, “Fashion is a big growth driver in the ecommerce space and Wooplr is in the forefront of being able to capitalise on this growth, with scale they have achieved by reaching 1.5 Million women in India. I am happy to be part of the advisory team and look forward to helping Wooplr in its journey.”

Commenting on his joining as Advisor to the board for Wooplr, Rajiv Mehta said “I see Wooplr as a beacon leading the fashion commerce industry away from the discount & sale driven black hole to deliver a new way to shop for fashion, with their focus on balancing commerce, content, and community. I look forward to contributing to this revolution that Wooplr leads.”


About Wooplr

Wooplr is India’s largest fashion community & social commerce platform,  co-founded by four individuals with vast experience in large multi nationals. Wooplr has gone on to become the Winner of the Google AppExpo 2014 and featured as Editors choice by Apple App Store and Google Play Store. The app is built on the concept that shopping is greatly influenced by more than just personal preferences, and aims to bring the social element back into the act of shopping.

Each user can view a highly personalized feed of curated fashion products and looks, tailored to their personal taste. They can also follow fashion influencers on the platform, for virtually endless style inspiration. Moreover, users can also discover the freshest fashion trends under categories like clothing, shoes, accessories, handbags and more. Having received $5 million in Series-A funding from Helion Ventures, the app is a one-stop destination for the style-savvy fashionista.