Nuremberg, 12th May 2014 – Acquisition of French agricultural tracking specialist will reinforce GfK’s position in the agricultural market.
Today GfK announced the acquisition of TerrEtude, a provider of agricultural tracking research in France. Through the acquisition GfK will strengthen its portfolio of market leading trackers and further enhance its competencies in agricultural market research. At the same time it enables GfK to provide customers a deeper understanding of the French market. TerrEtude will be integrated into GfK Kynetec France as of July this year.
TerrEtude, founded in 1988 (then “Philippe de Vregille Consultants”) and based in Mouchamps, is a well-established and experienced market research specialist within the French rural market. Offerings include syndicated tracking studies for agrochemicals, fertilizers, seeds and seed treatment products. The standardized products and methods of TerrEtude will be aligned with the GfK portfolio of similar syndicated and custom research solutions across seventeen countries.
“France is one of the key crop protection and seed markets in the world” said Dr. Gerhard Hausruckinger, COO Consumer Choices at GfK. “Thus, TerrEtude is the perfect addition to reinforce our position and enhance our client services within the agricultural industry. We are very excited to benefit from the expertise and the strong relationships with customers and suppliers the specialists at TerrEtude will contribute.”
“We are very much looking forward to joining the GfK family” Philippe de Vregille, Managing Director at TerrEtude comments. “Our highly skilled and experienced researchers have a strong understanding of the key issues our customers are facing in their businesses. We are very confident that this knowledge will positively contribute to the future activities of GfK in this market. In addition, our panel can now be leveraged by the entire GfK customer base that is active in the relevant businesses.”
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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