Kolkata, 10th April, 2018: Exide Industries Ltd today launched Advanz, India’s first completely sealed and maintenance free battery for the automotive after-market. The battery is currently the only one of its kind in the Indian market that does not require any topping up. Among other advanced features, this is also the country’s only battery equipped with a magic eye that can accurately indicate the health of the battery and determine end of life.
“As a customer focused company it has always been our endeavor to listen to the modern automobile enthusiasts’ needs and offer the most relevant product for the market. Advanz is not only aesthetically and cosmetically advanced with a clear translucent lid and other such features, it is also way ahead of competition in terms of technology,” said Mr Arnab Saha, President – National Trade Sales & Marketing (Exide).
Among advanced features, Advanz boasts a Ca-Ca alloy system, which ensures no topping up is necessary during the entire service life of the battery. It also comes with effective flame arrestors with micro porous filter disc in vent openings to arrest acid fumes and restrict spark propagation inside the battery.
Years of market research and consumer insight have gone into the fine tuning of the battery. It comes with a low self-discharge rate, which ensures the car will start despite long idle period and with better cranking power the battery promises instant start every time. These batteries also come factory charged and ready to use making it market ready from the moment it hits the store shelf.
Advanz is available for all the available cars in the Indian market and comes with a 15-month warranty. It is available exclusively through Exide Care outlets across the country.
About Exide:
Exide Industries Ltd is the country’s largest manufacturer of lead acid storage batteries and power storage solutions provider. With seven international standard factories spread across the nation for producing batteries, the company offers one of the widest ranges of batteries for every conceivable application in automotive as well as industrial segments. To complete the entire value chain the company has two captive lead smelting units and two UPS manufacturing facilities. Exide also has manufacturing facilities in Sri Lanka and does business globally through its subsidiaries and international
affiliates. Exide’s products are sold globally, particularly in developed markets like Australia, Japan and Western Europe, under its own brand names. Exide’s strong brand pull, established in India for about a
hundred years, is supplemented by its nationwide dealer network and a very strong R&D center. With the help of its collaborators – Shin Kobe and Furukawa of Japan and East Penn of the US – Exide has
consistently remained at the cutting edge of international battery technology and introduced various pioneering products and power storage solutions in the Indian and global markets. Exide’s vast product range, that includes everything from the smallest UPS batteries to the giant submarine batteries, find applications in automotive, two-wheelers, inverters, UPS, power, telecom and railways, among others. Exide is also present in the non-conventional energy business where it designs and integrates solar and wind power solutions for use in remote areas of the country. Exide’s customer list includes some of the top most international names in industries as diverse as automotive, earth moving equipment, telecom and UPS manufacturers. With an annual total income of Rs 8702.53 crore (as on 31st March 2017), the company is the largest among the branded lead acid storage battery businesses in India. The company has been consistently profitable and paying dividend every single year since its inception.