Bangalore, August 7th, 2014: Keeping with the trends for the new season, leading Indian Lingerie brand Enamor launches the Purple Haze collection for the upcoming season. The collection draws inspiration from the velvety purple evening sky- a glamorous star studded soiree or a languid walk under the evening sky.Designed around the theme of zigzag patterns and geometric prints this season’s collection has a wide range of products in bright colours, comfortable fabrics and bold floral prints ranging between– Rs.250 to 1500
The Purple Haze collection houses a variety of products including stylish bras, delicate panties and luxurious nightwear and loungewear. The collection uses fabricswhich are soft, with delicate mesh detailing and is available in a range of colours such as – ocean blue, fresia, violet amethyst orchid, magenta and violet. Stylish and luxurious the collection features chic strapless bras, ultra-light, full figure plunge bras and luxurious jacquard satin in sinfully decadent shades and criss-cross patterns. The Purple Haze collection is further divided into Enamor’s four unique categories of Glitzies, Girlies, Dailies and Trendies.
The Purple Haze collection is available starting August 7th 2014 and will be followed by the launch of Enamor’s Mid-Night collection in the coming months. Look spectacular with Enamor’s plush range that leaves you feeling stylish, trendy, beautiful and truly unique.
The Purple Haze collection is available in all Exclusive Enamor outlets, Lifestyle, Shoppers Stop, Central around the country. Log on to www.enamor.co.in to locate the nearest Enamor store near you.
The brand Enamor belongs to Gokaldas Intimatewear Private Limited a company set up in 2003. The brands objective is to provide the Indian women with the best fitting lingerie using most appropriate fabrics laces and embroideries. The styling and colours complement the current fashion trends followed internationally.
Enamor is available across more than 1800 multi brands outlets in India, besides the 250 odd National Chain stores and 12 Exclusive stores through the country. The company is based out of Bangalore, India. Enamor is sold through the distributors nationally and has even exported to a few countries. Inaya by enamor is a collection of contemporary nightwear that was launched in 2009 and has been well accepted by a niche consumer market.