Kochi – June 22, 2017: Kerala’s no 1 radio station, Club FM 94.3 won its first silver metal at New York Festivals International Radio Program Awards , the World’s Best Radio Programs℠, at New York City’s Manhattan Penthouse.
Club FM, 94.3 won silver for its campaign called “Note the Point” under Public Service announcement promotion.
The campaign was undertaken by the radio station during the time when demonetisation hit everyone out of the blue, Club FM initiated this activity so that it eased common man’s problem of accessing money. A simple and practical way was conceived to let listeners know where exactly cash filled ATMs were located. Recognising this, Club FM decided to help out people by going out into the four cities of Kerala where Club FM had stations and identifying cash equipped ATMs and then announce their locations live on air.
The campaign was run for seven days. The program was so well accepted by listeners that they started calling the studio to help out people by passing on information on cash filled ATMs.
NYF’s Grand Jury selected 336 Finalists from entries submitted from 32 countries worldwide including such far-reaching countries from Afghanistan to Namibia. Entries were judged by the 2017 Grand Jury on production values, organization, presentation of information, creativity and use of the medium. All entries achieving Finalist status proceed to the medal round.
M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said “For Club FM to be honoured with a silver metal amidst wide international competition is truly an honour. The win is testament not only to the collective output of our radio stations, but also to the broad appeal and quality of our programming. This is extremely important to us as a private service broadcaster.
About Club FM 94.3
Club FM is a private FM radio station for the State of Kerala in India, operated by Mathrubhumi in Kerala, specialising in popular music throughout the day. “CLUB FM” was started in the year 2007. It started in Thrissur and Kannur (Dec 2007), Trivandrum station (January 2008) and Kochi (May 2008).
CLUB FM 94.3 (CLUB FM 104.8 in Thrissur) is today the most popular FM brand in Kerala. It has bagged several awards for the quality programs. The stations guarantee great music and greater fun — an effective blend of soul-stirring melody and fast numbers for the youth. Round the clock it enchants you with scintillating music, peppered with issues related to the city, women, tips on fitness, fashion, beauty, food, movies, gameshows and lot more. For more info log on towww.clubfm.in
About Newyork Radio Festivals
NYF’s International Radio Program Awards for The World’s Best Radio Programs honors radio programming and promotions in all lengths and formats from radio stations, networks and independent producers from around the globe. Our Art Deco radio microphone trophy is now a “must have” on everyone’s desk. This year’s winners, as well as prior year’s winners, can purchase an additional radio microphone trophy using personalized credits.