Category «Features»

Happy All Fool’s Day – Chawm Ganguly!

Celebrate All Fools Day, not by pulling stupid pranks on each other but by paying tribute to those who fool us, continuously on a 24X7 basis – our politicians with their corruption, our industrialists with their profiteering, our bureaucracy with their apathy, our spouses with their cheating, our Gods with their nepotism. Celebrate the fact …

“Experiential marketing” and new age “Marketing Mix” – Prateek N. Kumar, Managing Director& Chief Executive Officer , NeoNiche Integrated Solutions Pvt. Ltd

80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” andLalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as …