Popular American lighter brand Zippo has partnered with iconic motorcycle manufacturers, Harley-Davidson for its annual rock music festival, Harley Rock Riders. The rock festival showcases the best music culture in India along with a host of biking and adventure activities.
By partnering with Harley Rock Riders, Zippo celebrates its rich heritage in rock music at this unique rock festival where some of the most exciting bands from around the country will be performing, including headlining rock gods WOLF from Sweden, Soulmate from Shillong, Galeej Gurus from Bangalore, The Lightyears Explode! from Mumbai and many others.
Scheduled for Saturday, November 24, 2012, festival goers will descend on Clark’s Exotica, Bengaluru from 10 am onwards and the Zippo kiosk especially designed for music fans. The Zippo kiosk will be offering an exciting range of activities including face painting, temporary tattoo applications, a design your Zippo competition and much more. Lucky Zippo enthusiasts will get a chance to win an exclusive “Harley–Davidson” Zippo Windproof lighter by participating in the “Design My Zippo” Contest. Amidst all action and fun, Zippo fans will get a chance to be clicked with a life-size 3D Zippo lighter.
Zippo will also be showcasing a wide range of their iconic windproof lighters and fragrances at the Zippo Kiosk. These items will be available for purchase.
Commenting on the partnership, Mr. David Warfel, Director, Global Marketing Zippo Manufacturing Company, said, “We strive every day to create new milestones be it in business or engaging with our fans. Riveting performances by leading Indian bands will provide unparalleled experience to the fans of two of the most iconic American brands Zippo and Harley-Davidson.”
Mr. Anoop Prakash, Director – Managing Director, Harley-Davidson India also stated, “The Harley-Davidson culture is as much about its unique style as the motorcycles themselves and music forms an integral part of it. Given the brand’s historic association with Rock & Roll and its legends, the company launched an annual music property – Harley Rock Riders in India in 2010 to bring together motorcycling and music like never before. This year HRR III is set to witness record smashing performances by Swedish Metal band WOLF alongside iconic Indian rock bands like Albatros, Light Years, Solder, Boomerang, The News and Kryptos. Bangalore on 24th November will become the mecca for music and biker lovers alike, as Harley exhaust notes and the strum of guitar strings mesmerize the aficionados throughout the night.”
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Please find below a lineup of the bands performing as part of the Harley Rock Riders 2012:
PERFORMING ARTISTS
WOLF (Sweden) (Headlining band)
SOULMATE (Shillong)
GALEEJ GURUS (Bengaluru)
KRYPTOS (Bengaluru)
BOOMARANG (Aizawl)
ALBATROSS (Mumbai)
THE LIGHTYEARS EXPLODE! (Mumbai)
SOLDER (Bengaluru)
FRANKS GOT THE FUNK (Chennai)
THE NEWS (Bengaluru)
About Zippo
Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA. Zippo celebrates its 80th anniversary in 2012. For more information, visit Zippo.com.