The channel ties up with the biggest B-school cultural festival for the Mohit Chauhan Night on 26th January, 2016
Ahmedabad, 23rd January, 2016: With an aim to engage with the bright future of India, Zindagi, a Premium Hindi Entertainment channel that entertains audiences with superlative content, has associated with IIMA Chaos, the biggest B-School Cultural Festival in Asia. Held from 23rd – 26th January, 2016, IIMA Chaos will attract nearly 60,000 students from across national and international colleges and institutes.
Zindagi has always connected with its audiences through its unique programming and differentiated content. Enthralling the youth with shows like Feriha, a Turkish college romance and the original Indian series Bhaage Re Mann, the channel has established it’s connect amongst this demographic of audiences.
With its integration at one of India’s top business schools, the channel aims to engage with participants and expose them to its show offerings through special theme based games which test compatibility between friends and quizzes on the popular shows based on the promos played at the festival. Students can win exciting prizes every hour throughout the four days of the festival. And on 26th January, 2016, Zindagi will host a fun musical evening with talented singer Mohit Chauhan who will sing to captivate audiences with his soulful tunes.
Commenting about the integration, Priyanka Datta, Cluster Head – Zindagi & Zee Anmol, said, “A festival of this calibre gives the right exposure for our content. At Asia’s largest college cultural festival, we aim to stay connected with the younger audiences.”
Zee Entertainment Enterprises Limited (ZEEL), one of India’s leading television media and entertainment companies, launched Zindagi on 23 June 2014. It is a premium Hindi Entertainment channel that entertains audiences with superlative content. ZEE is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 210,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 959 million viewers across 169 countries.
Zindagi is a reflection of ZEEL’s corporate philosophy of ‘Vasudhaiva Kutumbakam’ i.e., “The World Is My Family’. ‘Zindagi….Jodey Dilon Ko.’ The channel’s brand positioning is based on the fact that even if people across the world are culturally different; celebrate different festivals, the stories of our lives and the emotions we feel are universal and that binds us together and bring us closer. Based on this proposition, Zindagi started with airing content from Pakistan and has also introduced a show from Turkey and produced its first original reality series, Shukriya. Reinforcing its commitment to its viewers in its second year of programming, Zindagi launches its original fiction programming line-up with two shows – Bhaage Re Mann and Aadhe Adoore – that embody the spirit of the modern Indian woman.
Zindagi aims to showcase Real, Friendly, Vibrant and Premium stories and engages and interacts with its audience through diverse shows written by award-winning novelists and literary stalwarts. Many of these shows are adapted from famous novels and books. Zindagi is available 24 hours on both Analog and Digital (DTH and digital cable) platforms in India.