Yuvraj Singh’s premium fashion label YWC available online exclusively on Myntra

ywcYWC will support YOUWECAN Foundation to empower cancer patients and survivors

Bangalore, October 13, 2016: Myntra announces the launch of cricketer Yuvraj Singh’s premium fashion label, YWC on its platform. The new label blends futuristic designs with a sporty style, underlining Yuvraj’s signature style statement. Apart from YWC’s official website, the products of the sports lifestyle brand will be available online exclusively on Myntra.

Built around the ethos of live, dare and inspire, the brand is rooted in Yuvraj’s personal journey with YouWeCan – an NGO that he set up for cancer patients and survivors. The royalties from the sale products will go to the NGO with the objective of making it self-sustaining.

YWC will be available in two distinct product lines – (i) The Gold Line, and (ii) The Core Line. The Gold Line features a range designed and curated by celebrated designers, Shantanu & Nikhil. The Core Line has been conceptualized around the lifestyle of an active go-getter and seamlessly integrates every day comfort and an athletic lifestyle with trendy fashion. The above range is now available on Myntra from a price point starting from Rs. 1,199 up to Rs. 4,400.

The range will be manufactured by ‘Suditi Industries, who hold the distribution rights for YWC and have partnered with Myntra for exclusive online retail distribution. The collection comprises of fashionable multitudes for men, women and kids of age 4 to 14 years. Suditi Industries is known to be an integrated set-up for knitwear solutions and has acquired rights for brands like FC Barcelona, Manchester City FC, MTV and many more.

Speaking on the occasion, Ananth Narayanan, CEO, Myntra said, “Myntra has redefined the online fashion ecosystem in the country and we have tied up with YWC as we see a lot of potential in sports inspired lifestyle fashion. By adding Yuvraj’s YWC to our portfolio of brands, we intend to bring the ace cricketer’s nonchalant fashion sense and compassion for a cause, to hundreds of thousands of fans across the country.”

Speaking on the occasion, Cricketer and Humanitarian, Yuvraj Singh said, “I am really happy that we have tied up with Myntra as our exclusive online retail partner for YWC. Having a strong online presence is essential for us to be able to reach out to a larger audience and get them involved with YWC, which represents fashion for a cause. YWC exudes sporty fashion and Myntra is an undisputed leader in this category which makes it a perfect platform for us to launch YWC.”

Pawan Agarwal, Chairman&Managing Director of Suditi Industries said, “With YWC we have created a premium clothing brand, which not only focuses on fashion but also on premium fabrics like Supima Cotton, Knit Linens and Indigo. Our associations with Myntra have always been a success and partnering with them for an exclusive deal was quite natural. Myntra is known to be the best fashion portal for both domestic and international brands and we believe together we can make YWC one of the best premium lifestyle brands in the country.”

With the introduction of YWC on Myntra, the online fashion major has further strengthened its hold on the lifestyle category, especially the atheleisure segment. Myntra houses over 10 top outdoor brands, making it the go-to destination for all fashion needs, including sports.

About Myntra

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

About YWC

A home-grown lifestyle fashion brand, YWC is not just fashion; it is fashion with a conscience. YWC’s diverse collection features clothing for Men, Women and kids of all age groups. The label features two very distinct categories: (i) The Gold Line, and (ii) The Core Line. The Gold line is in collaboration with celebrated designers, Shantanu & Nikhil. The Core collection is all about everyday trends and reinventing active wear. YWC intends to set new standards of fashion with its core DNA being in the larger social cause to nurture YouWeCan’s philanthropic endeavours.

About Suditi Industries Pvt Ltd.

Suditi Industries Ltd – a BSE listed firm, a vast conglomerate operating into diverse textile processes and manufacturing sectors where it commands its leadership. Established in 1991, known to be an integrated setup for knitwear solutions comprising of fabric, garment, retail division and licensing business. The company has inveterate relation with brands globally, bounded by one mantra of excellence. Headquartered at Navi Mumbai, a 1,00,000 sqft unit advances in apparel manufacturing, fabric development and sustainability heading towards growth. It retails apparel brands Riot (casual wear) and Indian ink (indo-fusion wear) and licensing business with renowned names like FC Barcelona, Manchester City FC and MTV, reaching to its customers through pan India network.