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YEPME LAUNCHES PLAYCOOL ACTIVEWEAR COLLECTION - Core Sector Communique

YEPME LAUNCHES PLAYCOOL ACTIVEWEAR COLLECTION

image0012Range with striking color-blocking and bold typography prints

14th June 2016, New Delhi: Sportswear is no more a gym only affair and with the consumer’s new outlook comes the opportunity to mix utility, comfort and personal style into an everyday look. Taking cue from the year’s hottest trend- Athleisure, Yepme launches stylish Active wear collection SS 2016 called ‘PlayCool’.

Catering to both gym and the post-workout look, the collection is designed with an equal focus given to technical and style aspects. Crafted using technical performance fabrics in both cotton and polyester with special features like wicking, odour control finish and double bio wash, the collection promises to offer maximum comfort to the wearer. The PlayCool men’s collection comprises muscle tees, muscle vests, sports graphic tees, polos, shorts, capris, track pants, tracksuits and joggers. Women collection has camisoles, crop-tops, sports bras, tank tops, tees, sports graphic tees, sporty tops, shorts, skirts, leggings, jeggings, capris, track pants and tracksuits.

The PlayCool collection is fresh and exciting, one can mix & match the colors, silhouettes, patterns, fabric, and prints to create their own personal style. Striking color-blocking and big bold typography prints clearly stand out. Each style of PlayCool collection, either sport blocking, mesh panel, geometric lines, camouflage or neon zip highlighter adds to one’s personality.

 “Yepme caters to a young audience who are looking for fashionable options every day. They want comfort and style even while working out. PlayCool collection from Yepme is offering just that- the perfect blend of comfort, utility matched with the latest styles, which takes you from the gym to work to play, with effortless ease”, said Vivek Gaur, CEO & co-founder, Yepme.

 The jeggings for women and tailored track pants for men, are available in super comfortable fabric, making them the season’s must-haves! Stepping out for a jog followed by a hot cuppa with a friend? Sport printed jeggings with a cool T-back top for that trendy and sporty appeal, and you’re good to go! Men can get playful with a stylish T-Shirt clubbed with tailored track pants.

So, whether you’re heading to a yoga class, or running a marathon, or it’s just a day at work, Yepme has got the modern-day active enthusiasts covered without burning a hole in their pockets.

Yepme’s PlayCool collection is available at Yepme.com and select Yepme Stores.

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