New Delhi, June 8, 2016: India’s prominent fashion brand Yepme recently forayed into the omni channel retailing model for better customer shopping experience. Along with massive expansion through offline stores, Yepme has also adopted Franchise Owned Franchise Operated (FOFO) model to ensure horizontal and customized reach of the brand across India.
Understanding the ever increasing demand of fashion-conscious Indians to get a touch and feel of products from their favorite brands, Yepme is expanding and providing multiple platforms to shop like website, mobile app and retail stores to its customers for a great shopping experience.
The brand already has 4 stores in Gurgaon at prime locations, the recent one being in Good Earth City Center Mall, Sector 50. Yepme has currently narrowed down places like Mall of India in Noida, Meerut, Bangalore, Ludhiana and Latur thereby making Yepme the only fashion brand from India to adopt omni-channel on such a wide scale.
Yepme’s idea behind FOFO Model (Franchise Owned Franchise Operated) is to expand across all major towns and tap customers across the country. This will indeed give customers their choice of brand in every nook and corner and mark a bigger presence in the Indian market.
“We have received an overwhelming response from tier 2 cities and are looking forward to open franchise stores across 1000+ towns of India”, said Vivek Gaur, co-founder, Yepme.
Under the FOFO Model (Franchise Owned Franchise Operated) both Yepme and buyer will be mutually benefited with an opportunity for profits & exploring new horizons of fashion retail. Yepme looks to tap young entrepreneurs across towns and cities where Yepme already has an existing distribution network.
About YEPME:
Yepme is ranked 6th in Top 10 most trusted brands in India as per India Study 2016 in online shopping category.
Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Shoppers Stop). Launched in August 2011, Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline (online) retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India. The brand targets style conscious men & women. With a fan following of over 6 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the top 5 start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.
To know more about Yepme, please visit: http://www.yepme.com