Dubai, UAE 5th September 2017: The world’s first self-cooling sunbed will be unveiled in the Middle East for the first time this month – and promises to revolutionise the way we relax outdoors.
Launching at The Leisure Show Dubai, the one-of-a-kind Koulsdown collection from the UK is set to transform how sun-worshippers get their tan on.
The brainchild of a British holidaymaker left burned by a boiling lounger, the bed and seating range features a patented gel lining which keeps the furniture cool, stopping sunbathers from scorching their skin when they lay down.
Not only that, but the laboratory-developed gel also reduces body temperature by two degrees – meaning those who use it can enjoy hours outside without growing uncomfortable.
Jay Ventham is the brains behind the range. He said: “I was on holiday trying to chill out in 36 degree sun – which is not easy! When I sat down the blisteringly hot sunbed burned me so badly that I was left with rashes and sores on the underside of my legs. That’s when I got to thinking there must be a better way.”
Intent on finding a solution, Ventham immediately started researching materials capable of keeping people cool. By the time he was on his flight back to the UK, he’d already found a gel-lined mattress and dreamt up his design for a range of outdoor-wear.
Within months he had his first products, which – complete with their memory foam lining – are now transforming hotels, leisure clubs and beaches the world over.
Ventham explained: “The gel is positioned in the upper layers, thus giving an instant cooling effect when laid upon. It reacts when in contact with the body, absorbing body heat and dissipating it back out into the air, giving a pleasant, cooling feeling and relieving discomfort from over-heating. It can reduce a person’s core body temperature by up to two degrees.”
The entrepreneur is now bringing the collection to The Leisure Show Dubai for their first exhibition outside the UK – and he is adamant they are the perfect fit for a booming tourist market in one of the world’s most sun-drenched nations.
He added: “The warmer climates of the Middle East and Africa region are best placed to benefit from the full Koulsdown range of products.
“With a fast growing number of hotels and resorts, there is vast opportunity across the region to provide thousands of people an enhanced experience at the beach or the swimming pool, through this comfortable and cooling range of outdoor furniture products.”
Sarkis Kahwajian, Event Manager at The Leisure Show Dubai, commented: “Our show is about creating a bridge between hotel and leisure operators and international firms who can supply what holidaymakers want when they visit them: experiences and facilities that are unforgettable in how they cater to their every need. The Koulsdown ticks both of those boxes. This could be the next game-changer for the world’s leisure industry.”
The Leisure Show Dubai 2017 is taking place at the Dubai World Trade Centre (DWTC), September 18-20th, co-located with The Hotel Show, as part of Dubai International Hospitality Week.
The Dubai Tourism endorsed event, organised by dmg events and the DWTC, is expected to attract more than 50,000 visitors when it opens this month. Find out more and register to attend for free at: www.theleisureshow.com
The Leisure Show Dubai is organised by dmg events Middle East, Asia & Africa and belongs to the dmg events hospitality portfolio which includes: The Hotel Show Dubai, The Hotel Show Saudi Arabia, The Hotel Show Africa, The Hotel Show Philippines, The Leisure Show Dubai, and Middle East Hospitality Awards.
The Leisure Show Dubai
The region’s premier exhibition for the leisure, sports, and resorts industry, The Leisure Show returns in 2017 for its fifth edition. The Leisure Show caters to the region’s rapidly growing leisure market with a showcase of the latest products and services, alongside an exciting range of live events, educational features, conferences, training workshops and competitions delivered by leaders from across the local and international leisure industry including Les Mills, and many more.
A host of over 4,000 decision-makers and buyers from resorts, hotels, spas, fitness centres and gyms worldwide are anticipated to attend to discover the very latest products and trends across the resorts, sports & fitness and pool & spa sectors at more than 100 exhibitor stands, brought together from over 20 countries.
To find out more access: www.theleisureshow.com
About dmg events
An international exhibition and publishing company, dmg events produces market-leading exhibitions and conferences for the global energy, construction, coatings, hospitality and interior design industries.
dmg events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London stock exchange.
dmg events Middle East, Asia & Africa
Founded in 1989, dmg events has operated in the Middle East since 1995 and owns many leading brands including The Big 5 portfolio of construction events, INDEX – the Middle East’s largest event for the interior design industry and The Hotel Show, the longest running and most important event for the hospitality industry.
Headquartered in Dubai, UAE and with satellite offices in India, South Africa and the UK, dmg events Middle East, Asia & Africa organizes over 45 events across the Middle East, Africa, Asia, North America and Europe. For more information visit www.dmgeventsme.com
DMGT manages a diverse, multinational portfolio of companies, with total revenues of almost 2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. DMGT is also a founding investor and the largest shareholder of Euromoney Institutional Investor PLC and ZPG Plc.
For more information visit www.dmgt.com