Wooplr ropes in stalwarts to spearhead fashion commerce

wooplr~ Rajiv Mehta, CEO, Arvind Sports & Fashion brands joins Wooplr Board as a senior advisor~

~ Rajesh Kamra, IIT Alumni & Co-founder, Koovs to lead Wooplr’s social commerce ~

Bangalore, January 25, 2016: India’s first social commerce and fashion discovery app, Wooplr announced the appointment of fashion industry stalwarts Rajiv Mehta, CEO Arvind Lifestyle to a senior advisory capacity and Rajesh Kamra, Co-founder, Koovs as the head of commerce, effective immediately.

Rajiv will bring to Wooplr his strategic vision and global insights and help Wooplr to further strengthen their positioning within the fashion industry. Rajesh’s understanding of Indian e-commerce and online consumer behaviour will help expand Wooplr’s  fashion commerce efforts with a focus on building on the community driven approach.

“I take pride to welcome such industry leaders on board.” said Arjun Zacharia, CEO, Wooplr. “Both Rajiv and Rajesh share an impressive track record of success and will bring significant value to our leadership team. Together as a team, we will continue our growth trajectory and hit $100 million GMV by 2018. “

Rajiv, an INSEAD Alumni & ex-Managing Director–South Asia for Puma, is today the CEO of Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd. In 9 years, he took Puma India from zero to a turnover of over US$ 120 Mn, well ahead of the traditional global giants.  He is also an active angel investor for the Indian Angel Network. Commenting on his joining the board for Wooplr, he said “I see Wooplr as a beacon leading the fashion commerce industry away from the discount & sale driven black hole to deliver a new way to shop for fashion, with their focus on balancing commerce, content, and community. I look forward to contributing to this revolution that Wooplr leads.“

Rajesh Kamra, the co-founder of Koovs.com is a seasoned industry expert who acquired a wealth of business and e – commerce  experience while instituting Koovs. Rajesh comes with over 10  years of experience and has abetted successful growth  strategies that drive sales .

Commenting on his role, Rajesh said “I have been tracking  Wooplr growth for last couple of years and  have been  very impressed with the way Wooplr has solved the fashion discovery problem of the young urbane consumer. It gives me immense please to join the Wooplr team in their efforts to spearhead social commerce.“

About Wooplr

Wooplr is India’s first social fashion discovery app,  co-founded by four individuals with vast experience in large multi nationals. Wooplr has gone on to become the Winner of the Google AppExpo 2014 and featured as Editors choice by Apple App Store and Google Play Store. The app is built on the concept that shopping is greatly influenced by more than just personal preferences, and aims to bring the social element back into the act of shopping.

Each user can view a highly personalized feed of curated fashion products and looks, tailored to their personal taste. They can also follow fashion influencers on the platform, for virtually endless style inspiration. Moreover, users can also discover the freshest fashion trends under categories like clothing, shoes, accessories, handbags and more. Having received $5 million in Series-A funding from Helion Ventures, the app is a one-stop destination for the style-savvy fashionista.

1