STOCKHOLM – May 10, 2016 – Allez! Thanks to an epic collaboration with Roland–Garros, Urbanears is coming out with a new edition of its Active Hellas headphones fit to sweat on the tournament’s famous surface of champions.
May 16 – June 5 2016, the legendary Roland–Garros tennis tournament (aka French Open) will once again volley into action. Held in Paris each spring, the sporting event fills the city with the world’s most skillful players, crowds of devout match goers, and contemporary art lovers for 14 days of panache.
Swedish headphone brand Urbanears is honored to take part in the Roland–Garros tradition through this first time collaboration. The result is a clay-red edition of Hellas, a pair of sweat-friendly wireless Bluetooth headphones from the new Active collection.
“This official collaboration is an epic moment for us” says Oscar Axhede, Co-Founder and Creative Director of Urbanears. “Our special edition Hellas celebrate that creative flair and passion we see played out at Roland– Garros each year.”
“We’re delighted to work alongside such a design-conscious brand like Urbanears to color a pair of headphones in our trademark clay-red.” says Valérie Cattini, Brand Manager from the French Tennis Federation.
Sports headphone Hellas keep it classy on the courts with a washable headband and ear-cushions, a built-in mic, and a swipe interface that lets you cycle through your power-playlist with nothing more than finger play.
The Roland-Garros edition will be available for purchase at Roland-Garros stadium shops, at select stores and online at Urbanears.com for $120.
ABOUT URBANEARS:
Based in Stockholm, Sweden, Urbanears makes headphones that fit your everyday life. Supplying the perfect listening device for anyone with a pocket full of music and a wish to make the most of it, Urbanears models are designed to optimize sound and captivate self-aware customers by matching preferences in size, style, design, function and relation to music. Other companies may try to emulate the brand, but Urbanears is the original in colorful headphones.
ABOUT ROLAND—GARROS:
Both committed sports fans and the general public alike have come to love Roland–Garros. Some 463,328 spectators flocked to the highly prestigious French Open in 2015, and the tournament was also broadcast in 224 territories across the world, making it an event of truly global significance. Roland–Garros is run by the French Tennis Federation and held every year at the Porte d’Auteuil in Paris. It is the only Grand Slam to be played on clay — one of the oldest and most noble surfaces in the history of tennis.