Wipro launches a brand store on eBay India with online release of Smartlite 3D CFL

ebayMumbai, April 8, 2014: eBay India www.ebay.in ), India’s leading eCommerce marketplace announced the launch of an eBay brand store by Wipro Consumer Care & Lighting, one of the most trusted and fast growing FMCG businesses in India. Through this association, consumers will get to access Wipro’s range of CFLs (Compact Fluorescent Lights) and high end lighting accessories on eBay India.

Commenting on the association, Mr. Ratul Ghosh, Head Strategy, eBay India said, “We are delighted to announce our association with Wipro and are confident that eBay India users will be equally excited to gain access to a wide range of lighting products from Wipro Lighting. With consumers logging on to our site from 4,306 cities, towns and villages across the country, the eBay India marketplace is a great platform for brands to leverage as part of their multi-channel strategy.”


To begin this association, Wipro Consumer care & Lighting has announced online release of their latest innovation – the Smartlite 3D CFL.


Mr Anil Chugh, Senior Vice President, Wipro Consumer Care and Lighting Group said, “Increasing penetration of the internet in India and eBay India’s dominating position in the eCommerce space are the key contributory factors behind this partnership. We chose to begin our journey on eBay India through the online launch of the Smartlite 3D CFL, an innovation in the field of domestic lighting. We are confident that this association will help us expand our reach to a wide range of customers across the challenging geography of India.”

Wipro Smartlite CFL consumes 5 times less energy, cutting down electricity bills significantly, along with lasting 5 times longer than a bulb. The aesthetically designed CFL helps in brighter and wider spread of light. With easy installation and maintenance, the Smartlite 3D CFL is ideal for all types of homes.

With over 1.5 million live listings at any given point, eBay India reaches out to over 2.1 million active consumers across the country, making it an effective eCommerce platform for brands, retailers & entrepreneurs to sell. The global marketplace also offers an eCommerce ready store, popular deal properties, high internet shopper traffic and a large customer base for brands to tap into.


About eBay India

eBay India (www.eBay.in), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.

About Wipro Consumer Care and Lighting


Wipro Consumer Care and Lighting (WCCLG), a part of Wipro Enterprises Ltd, is among the fastest growing FMCG businesses in India. WCCLG’s businesses include Personal wash products, toiletries, personal care products, baby care products, wellness products, electrical wire devices, Domestic and Commercial lighting and Modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia and the Middle East.

The acquisition of Unza, Yardley and LD Waxsons has given WCCLG a global footprint. Its key brands include Santoor (a Toilet soap brand with extensions in personal care), Chandrika, Glucovita Glucose powder, Northwest Switches, Enchanteur (a female toiletry brand), Romano (a male toiletry brand), Bio Essence (a skincare brand) and Yardley (a luxury toiletry brand).