Whirlpool of India, a subsidiary of the Whirlpool Corporation, the world’s #1 manufacturer and marketer of major home appliances, today unveiled a mega festival promotion called ‘A Kitchen In Your Honour’. The promotion will run on an all India basis until November 20, 2012.
Whirlpool’s consumer promotion for the festive period, ‘A Kitchen In Your Honour’, promises to give real value to its consumers and is expected to generate excitement and a heightened desire to purchase Whirlpool products during the festival season. The company is offering a branded iron worth Rs 995 as an assured gift to its customers on every purchase of a Whirlpool appliance. Apart from a gift on every purchase, the consumer will also be entitled to a scratch card through which 1200 lucky customers stand a chance to win Whirlpool kitchen appliances. Additionally, the company is also offering a bumper prize of Kitchen make-over worth Rs.2.5 Lakh to 5 lucky customers.
Further enhancing the festive spirits, Whirlpool has also introduced new products which consists of new range of Frost Free Refrigerators called Neo iChill that ensures fastest cooling even with frequent door opening and makes ice up to 50% faster and chills bottles up to 40% Faster. The company has also launched new models in fully automatic washing machines – WhiteMagic 1-2-3 nxt, powered by advanced 6th sense and unique stainwash technology that removes 16 kinds of stains and deliver perfect wash at the press of three buttons and WhiteMagic Splitwash, a unique innovation that has a split basket to wash delicate and baby clothes along with remaining loads and gives consumer freedom from sorting and gives extra protection to delicate wear.
Also, the new 360° Bloom Wash has been introduced at a new capacity point of 7.2 kg and ‘Whirlpool ACE washstation’ in new colours – Royal purple, Coral Red, Tulip pink and blue.
Commenting on Whirlpool’s offers during the festival season Mr. Shantanu Dasgupta, Vice President- Corporate Affairs & Strategy, Whirlpool India said, “ Whirlpool believes in understanding and launching innovative products, which would delight our consumers, thus this festive season, we are happy to launch ‘A Kitchen In Your Honour’ promotion for all our customers. Our new premium range of products has been specially designed keeping in mind the needs of a homemaker. We intend to give our consumers best in class products and offers that would bring magic to their homes this Diwali. The brand is targeting a growth of 20 % over last year and aims for sales of around 900 crores during this festive season.”
As a part of the consumer promotion, the company would be giving away gifts worth Rs.75 Cr during the festive season. The Diwali promotion and the newly launched products will be supported in print and radio and through a host of innovative activities such as OOH, Digital & Outdoors. The total advertising and marketing spend earmarked for the Diwali promotion this year is in the range of Rs. 10-12 crores.
About Whirlpool Corporation
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com