Ahmedabad based West-Coast Pharmaceutical Works Ltd is eyeing the Nutraceuticals segment. West-Coast plans to increase its product range by launching Nutraceuticals Products under brand name, “HealthVit”. Initially we have launched over 40 products categorized under Fat reduction, Hair Growth, Nutrition Supplements, Skin Care, etc under Brand named HealthVit.
Our main focus is on Weight Management products, Cardiac Care products, Immunity Boosters, Women’s health products. As these category are in much in demand and can be targeted on mass basis.
As you must be aware, that, Neutraceuticals concept is penetrating at an accelerating rate in India and it is the perfect time to launch nutritional products as a separate segment to be promoted with different strategy and style, as in india medicines are taken only when prescribed or to cure any disease. Our Neutraceuticals are taken to prevent the diseases on long term and to be fit.
Initially, we at west coast are planning to launch our brand in Western Region due to the established distribution network there. We will target metros cities in the next phase of distribution expansion with more product range.
We are planning to add more than 100 products. These are currently under the pipeline. It will be under the category of Fitness, Vitamin, Nutrition, Child care, Diabetic care, etc.