Montville, NJ (May 19, 2014) – The tremendous opportunity to build thriving, sustainable businesses is in danger of being drowned out by disaster alarms. With ever increasing intensity, business conversations focus on reducing risks but miss the most important shift that must occur to ensure along-term, thriving business environment. That shift is mainstreaming the business of sustainability.
There is a natural affinity between business and sustainability. Sustainability brings to business a lens through which the company’s leadership can identify and capitalize on materially significant opportunities that are missed by traditional approaches while improving the overall business climate f or future ventures. Business brings to sustainability established processes for innovation and optimization, market development, reach and penetration, and accruing significant returns on investment.
The bottom line is business needs sustainability and sustainability needs business. Committed leadership, skillfully executed at multiple levels throughout a company can unleash the natural synergies between business and sustainability.
“While business leaders are increasingly aware that sustainable business practices can contribute to their company’s success, they need and want help to learn how to run their business more sustainably,”says Jeana Wirtenberg, Ph.D., CEO of Transitioning to Green. “LeaderShip for Sustainability develops leaders who can use their sustainable business skills to thrive in a complex business environment and succeed in a triple-bottom-line world,” said Wirtenberg.
The LeaderShip for Sustainability program ─ developed by Transitioning to Green ─ incorporates the GlobStrat Strategic Business Simulation, and is hosted by the U.S. Chamber of Commerce Foundation.
The LeaderShip for Sustainability program is unique because it focuses on the mix of leadership skills needed to mainstream sustainability so that every aspect of a company contributes ─ including the critically important human side of business ─ as well as environmental, operational, marketing and financial functions
By the end of the course, through simulations and interactive exercises, participants will experience the equivalent of 3 to 5 years of leading and implementing sustainable business practices.
LeaderShip for Sustainability is for current and future leaders, in any function, to learn how to drive a prosperous business sustainably.
The course will be held Jul. 30-Aug. 1, 2014 from 8:00am-6:00pm at the U.S. Chamber of Commerce in Washington, D.C.
Participants will join leaders from a wide spectrum of U.S. businesses across multiple industries, sectors,and functions. The program is open for enrollment to all companies, and is discounted for US Chamber of Commerce Corporate Citizenship Center supporters.
“The U.S. Chamber of Commerce Foundation is pleased to be hosting this program with Transitioning to Green,” says Jennifer M. Gerholdt, Director, Environment Program, U.S. Chamber of Commerce Foundation, Corporate Citizenship Center. “We’re hosting this course for our members so their company’s current and future leaders can learn more about the competitive benefits of embedding sustainability throughout their company.”
All class participants will receive a copy of Jeana Wirtenberg’s latest book, Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy. It was published in January 2014 by Praeger/ABC-CLIO with a foreword by sustainability thought leader and business expert Andrew Winston. The book shows how nine global companies are successfully building a culture for sustainability with case studies and offers a roadmap for readers to do the same within their organizations.
About Transitioning to Green
Headquartered in Montville, NJ, Transitioning to Green provides a comprehensive portfolio of training and consulting services to help companies gain competitive advantage by integrating sustainability into all aspects of their organization to maximize the triple bottom line of People, Planet, and Profits. For more information, visit http://www.transitioningtogreen.com