HEARD AROUND THE WORLD: W HOTELS WORLDWIDE X MIXCLOUD DEBUT FUTURE RISING ASIA
W Hotels in Asia Pacific and Mixcloud, the world’s leading long-form music streaming platform, join forces to debut the disruptive music platform, FUTURE RISING in the Asia Pacific
INDIA – April 27, 2018 – Listen Up. W Hotels Worldwide, the luxe rebel of Marriott International, today announced the Asia Pacific debut of FUTURE RISING, a platform in partnership with Mixcloud that identifies, cultivates and celebrates emerging artists and creatives the world over. Aligned with the W brand’s mission of engaging new and next music talent across the globe – and bringing these exciting sounds to W guests – the Asia Pacific debut of FUTURE RISING is an extension of the brand’s ongoing partnership with Mixcloud, the online music-streaming platform that connects listeners to the world’s largest community of music curators. To kick things off, the two iconic brands will bring together a community of creative leaders for a series of events at four W hotels across Asia Pacific this May.
“Music has been integral to the W brand since its inception,” said Bruce Ryde, Vice President, Luxury Brands – Asia Pacific, Marriott International. “W Hotels is committed to supporting future creative leaders and immersive experiences for our guests through our shared passions, including music. Our partnership with Mixcloud is just one way we bring the brand’s new/next vision to life for travelers around the world.”
In 2016, W Hotels and Mixcloud came together to launch FUTURE RISING in Europe and the Middle East. Now, for a second act, FUTURE RISING is now coming to the Asia Pacific. Cen-tered around the new theme of “WONDERLAND”, the new FUTURE RISING series invites the most exciting names in music and culture across Asia to create events comprised of music, art and talks that explore the local creative scene and speak to the artists’ utopian vision of tomorrow… The calendar of events is designed to inspire the local creative communities with activations at W Goa, W Bangkok, W Hong Kong and W Shanghai – The Bund.
- W Goa – Saturday 5 May, 2018: Partnering with influential music publication and pro-moter Wild City, FUTURE RISING will welcome a bespoke installation by artist Subodh Kerkar, DJ sets from RHL, Tsunami Soup Collective (AGENT and Luna Toke) and Boxout Soundsystem (Boxout.fm). The event will also feature a panel discussion about the local Goan art scene with influential personalities in art, food and journalism.
- W Bangkok – Saturday 9 June, 2018: Culture collective and club promoter Blaq Lyte have curated a night of non-stop entertainment, that includes a hands-on beat making workshop with hip hop group The F.A.N, followed by the unveiling of a bespoke art exhibition cre-ated by sculptor Rook Floro. The evening will conclude with DJ sets from local DJs Eey and Dino Clapp.
- W Hong Kong – Saturday 21 July, 2018: Music tastemakers, party-throwers and record label founders Yeti Out, have planned a night of unforgettable locally-inspired sound that includes a production workshop with electronic producer Delf before an exclusive record label audio-visual showcase by Yeti Out’s label Silk Road Sounds. Local DJs Junkie T, Subcoat, S.U.S.B, Delf and MLCH will cap off the evening with an all-out set for guests to glam up and party down.
- W Shanghai – The Bund – Saturday 28 July, 2018: For the final FUTURE RISING e event, UK radio superstar, founder of the club night series ‘Deviation’ and producer Benji B will collaborate with Chinese MC Bohan Phoenix and local producer Lofimaker to create an exclusive two-track EP. To celebrate the final instalment of the series, the artists will discuss their collaboration and how the WONDERLAND theme inspired their work in a moderated Q&A hosted by Benji B and Bohan Pheonix. Following the suite session, the artists will showcase their new collaboration will premiere their newly created tracks for the first time, live, for this intimate audience only at W Shanghai.
The W Music Directors from each W hotel have carefully curated each event in partnership with Mixcloud’s in-house team of music experts. All performances and discussions will be recorded and exclusively available on the W Hotels Mixcloud Channel.
“As soon as you enter any W Hotel around the world it is instantly obvious that the brand is pas-sionate about music,” said Kazim Rashid, Creative Director, Mixcloud. “For us at Mixcloud, it’s imperative that we only partner with likeminded, authentic brands who not only love music, but take the time to cultivate young, rising talent. This second volume of our FUTURE RISING part-nership does just that, asking young creatives to reimagine ‘WONDERLAND’— their vision of tomorrow – through their art.”
ABOUT FUTURE RISING
Holding events in Hong Kong, Shanghai, Bangkok and Goa in 2018, FUTURE RISING is a creative platform that engages and champions the creative leaders of tomorrow across the artistic sphere – from musicians and DJs to visual artists and videographers, creative entrepreneurs and innovators.
In 2016, FUTURE RISING travelled to W St. Petersburg, W London – Leicester Square, W Bar-celona, W Amsterdam, W Dubai – Al Habtoor City, W Istanbul and W Doha. The events fea-tured international talent including Jarreau Vandal, Hannah Faith, Mercedes Benson, Jengi Beats, Alizz, Phil Gerus, Kerem Akdag, Bant Mag, 22 Tracks and the 264 Cru.
So far in 2018, FUTURE RISING has travelled to W Barcelona, W London – Leicester Square, W Paris, W Istanbul, W Dubai – Al Habtoor City and W Amsterdam. The series included acts and publications including Bipolar Sunshine, DJ UNER (and his label Solar Distance), designer Faissal El-Malak, model Gregory Robert and 212 Magazine.
ABOUT W HOTELS WORLDWIDE
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott Inter-national, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblaz-ing its way around the globe, with more than 50 hotels, W Hotels defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an ex-perience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each des-tination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at mem-bers.marriott.com for instant elite status matching and unlimited points transfer. For more infor-mation on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
Mixcloud is the leading digital audio streaming platform rethinking radio for listeners, Curators, and brands alike. We connect listeners to new music and ideas through longform radio shows, DJ mixes and Podcasts uploaded by over 1 million Curators. From Carl Cox to Moby, Erykah Badu to David Byrne, we empower a worldwide community of DJs, radio presenters, festivals, hobby-ists and other tastemakers to reach fans wherever and whenever. Our award-winning service is available on the web, through free mobile apps, and via connected devices such as Sonos, Apple TV and Chromecast. Innovative brands such as Red Bull, Adidas and Coca Cola work with us to pioneer a new form of native advertising based on reaching new audiences through original and engaging branded content which listeners enjoy and share.
Mixcloud is based in London, with offices in New York. Follow us on Twitter, Facebook, and Instagram.