- XOLO BLACK demo exclusively at Vodafone Stores
- Free 1GB data per month/Unlimited Music Content download with Vodafone Music Application for 2 months
Mumbai, July 6, 2015: Vodafone India, one of India’s leading telecommunications service providers, today announced an exclusive partnership with XOLO to promote the first device from its online only brand- BLACK.
As a part of this exclusive partnership, BLACK will be put on demo exclusively at more than 100 Vodafone Stores for customers to experience before buying it online on Flipkart.
In addition to this, Vodafone customers will also get FREE 1GB data per month for two months or Unlimited Music Content download with Vodafone Music Application for two month.
Commenting about the initiative, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone India caters to more than 180 million customers with diverse socio-economic and demographic background. While customers are increasingly adopting mobile internet and becoming digital savvy, presence of a physical store forms an important part of customer’s brand experience. While Online Only is a great strategy to test waters in a new market with a new model, this partnership will allow Xolo to tap into Vodafone’s brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional DATA offers will empower our customers with a great value proposition and help them remain connected always.”
Talking about the partnership, Sunil Raina, Business Head, XOLO, said, “At XOLO, we believe in building great smartphone experience that goes beyond just the specs. Typically, for ‘online-only’ products, customers miss out on the opportunity to touch and try the product before the purchase. They have to just depend on the information available online and take a purchase decision basis that. It is for the first time that a brand is giving customers the opportunity to see and experience the product and make an informed choice, before making a purchase online.”
“There is a great synergy between Vodafone & XOLO when it comes to the TG they address. The world class infrastructure and the environment at the flagship Vodafone stores lend itself perfectly for experiencing BLACK. This partnership will also bring significant value in maximizing the reach and tapping on to the offline customers with a more personalized interaction”, adds Mr. Raina.
With BLACK, XOLO aims to create the best ‘experience-value’ proposition that resonates with the tech savvy online audience. BLACK by XOLO is about ‘high technology’ at ‘honest price’. The online sub-brand will include a portfolio of products which will be future ready when it comes to technology as well as network. All BLACK devices will be LTE ready and will offer the best of software and hardware experience.
Sporting a dual rear camera, the first BLACK device will bring the best of imaging experience under 15K to cater to the growing trend of smartphone photography. It will also offer deep and highly customizable user experience with HIVE 1.5, new version of XOLO’s proprietary user interface platform, giving an edge over other players.
About Vodafone India
Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world’s largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving around 184 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint – backed up with a modern, technologically advanced network for both voice and data.
Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wireline platforms and enables Global Enterprises, National Corporates, SME’s and Government segments to communicate, collaborate and connect. With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Government’s capacity to deliver benefits and outcomes for citizens, governments and businesses. It endeavours to be a steadfast partner in the Government’s efforts towards Digital India
Vodafone India provides customers with a new currency in the form of M-Pesa, the world renowned mobile wallet and money transfer service. Vodafone M-Pesa is an innovative, safe and secure mobile wallet that enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of around 90,000 agents and more than 3 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce.
A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. As a responsible corporate, Vodafone India has been working with several partners from the social sector to address some of India’s most pressing challenges over the years. Sustainability for us is an ongoing journey as we firmly believe that what is good for the society is good for business. The Vodafone Foundation too is actively engaged in CSR by harnessing the potential of mobile services and technology to maximise impact within communities, especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.
Vodafone Group Plc. is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 31st March 2015, Vodafone has around 446 million mobile customers and over 12 million fixed broadband customers. For more information, please visit: www.vodafone.com
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XOLO is a premium smart devices brand that, since its inception, has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO is also the first Indian brand to come up with its proprietary user interface platform- HIVE, which is available on select XOLO devices: 8X-1000, Omega 5.0 & Omega 5.5. The company has its footprint across urban India with its product availability across all leading retail outlets and large format retail stores and e-commerce. For additional information, please refer to: www.xolo.in