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VivaConnect wins 2 Gold trophies at IDMA 2014 - Core Sector Communique

VivaConnect wins 2 Gold trophies at IDMA 2014

It’s a celebration time at VivaConnect after having a scintillating victory at 6th edition of Indian Digital Media Awards 2014 (IDMA). This innovative mobile marketing company proudly lifted not one but two Gold Trophies for their service – LiveTalk, as the Best Innovation in Mobile Marketing and Best Use of Technology.

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LiveTalk held a ground apart from others by being the only service to broadcast Live events over a voice call & build real time engagement over mobile, from any corner of the world. The service was highly appreciated for its potential that broadens the reach & empowers brands & enterprises to penetrate into media dark regions. Achieving a real-time connect with desired target group, over any make of mobile handset.

‘We all have experienced this part of digital technology been demonstrated more effectively during the recent elections. We (jury) felt the sheer scale of the technology & bandwidth involved in that (LiveTalk), really deserved a Gold.’ said Samar Singh Sheikhawat (Senior Vice President, United Breweries Ltd.) one of the jury member at IDMA.

LiveTalk was developed for Bharatiya Janata Party & extensively used during the pre-election campaigning to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service proved effective where every other medium of Live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

‘LiveTalk works as an on-demand channel over mobile to connect over a thousand concurrent callers with Live events. The service can be accessed over any mobile handset and doesn’t require internet connectivity, its simply dial & connect. We can aptly say that it’s a poor man’s youtube’, conveys Mr. Vikram Raichura (Managing Director, VivaConnect) enjoying the appreciation received by LiveTalk.

Considering the fast paced lifestyle of urban populace & the limitations faced by media coverage in rural regions, LiveTalk proves extremely effective no matter how diverse one’s intended reach is. This service takes the world of mobility solutions miles ahead, literally.

About VivaConnect

VivaConnect is a Mobile Marketing Company having India’s LARGEST infrastructure for Voice and Missed Call Services. We manage a daily traffic of 50 million outbound calls through our pool of over 1700 PRI’s. We ideate, develop, and deliver “AWESOME” mobile initiatives and experiences for Brands, Television Networks and Enterprises creating a POSITIVE BUSINESS IMPACT. We meet the ever-changing & diverse customer needs on their most preferred device, THE MOBILE.

We empower businesses to engage, gratify & analyze their customers across the mobile horizon, powering BILLIONS of interactions over Voice, Missed Calls, SMS, Email and Mobile Apps.

Website: http://vivaconnect.co/

Twitter: https://twitter.com/vivaconnect1

About VivaConnect:

VivaConnect is an innovative Mobile marketing company headquartered in Mumbai and a corporate office at Delhi.

LiveTalk was developed for a leading political party & extensively used during the recent Indian general elections to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service came effective where every other medium of live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

 

 

The idea of LiveTalk was conceived in BJP’s IT cell convener Shri. Arvind Gupta’s mind and further executed by VivaConnect. This leading political party used the service extensively during the recent Indian general elections to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, who are separated by distance but united by a common device ‘Mobile’. The service came effective where every other medium of live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

 

 

The award ceremony brought together leading players from Mobile Advertising & Marketing industry to showcase their creative talent executed for various brands.

 

LiveTalk held a ground apart from others by being the only service to broadcast Live events over a voice call & build real time engagement over mobile, from any corner of the world. The service was highly appreciated for its potential that broadens the reach & empowers brands & enterprises to penetrate into media dark regions. Achieving a connect with their desired target group, over a basic mobile handset.

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