Visit Victoria showcases glimpses of Melbourne’s food culture in India

India, February 2018:  The State of Victoria continues to attract Indian tourist with a strong foothold in the Indian market. Since years, Victoria’s food & wine culture has fascinated and motivated Indian travelers to visit the destination. Visit Victoria along with Melbourne’s Chef Shaun Quade recently recreated a slice of its food & wine culture in India through an interactive masterclass giving a glimpse of Melbourne’s incredible offerings.

Chef Shaun Quade on his maiden visit to India recreated iconic recipes from his renowned restaurant Lûmé. Chef Quade’s unique experimental style of cooking was very well received by the audience. He has also been a guest chef for one of the final episodes on MasterChef Australia Season 9.

From Left to Right: Ms. Huzan Fraser Motivala, India Representative – Visit Victoria; Ms. Beena Menon, India Representative – Visit Victoria; Chef Shaun Quade from Lûmé and Ms. Celia Ho, Regional Manager South & South East Asia – ‎Visit Victoria

Chef Shaun Quade thrilled with his experience said, “I am delighted to have visited such a unique country as an ambassador of Melbourne’s food & wine culture. As Indian travelers are highly influenced by food when it comes to choosing a holiday destination, Victoria offers a perfect amalgamation of local talent, fresh local produce and stunning settings. I look forward to welcoming more Indians to Lûmé in the coming months.”

On this occasion Ms. Celia Ho, Regional Manager South and South East Asia for Visit Victoria said, “Victoria has established itself as a preferred holiday destination for Indian tourists. Victoria and Melbourne city are amongst the favorite bucket list destination for Indian travelers. Visitors from India have spent over 5 million nights in the state making India a key market for us. We are confident that 2018 will welcome a lot more Indians on various occasions and events such as the T20 finals being held at MCG & the Boxing Day Test Match festivities marking the IND vs AUS tournament.”


Melbourne, being the events capital of Australia, will be a host to various events to attract more travelers. Melbourne in 2018 is also set to host Boxing Day Test that will be played between Australia and India. India and Australia share a special friendship – and a fierce cricketing rivalry. The last time India played Test matches in Melbourne, more than 70,000 fans flocked to the iconic Melbourne Cricket Ground on Boxing Day. The city is all set to re-create this history and will also host a cultural festival during the match for the Indian travellers. The State of Victoria has also been announced as the venue for both the men’s and women’s finals of the ICC World T20 in 2020.

The State of Victoria continues to woo Indian visitors as a leisure destination with its finest food and wine culture, sports events, arts, nature & wildlife, self-driving, to name a few. Various regions of Victoria such as Yarra Valley, Phillip Island, Great Ocean Road, Mornington Peninsula and Melbourne city has increasingly gained popularity among the Indian travellers.

About Visit Victoria

As the Victorian Government’s lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we’re building a framework for greater commercial reach. And with seed investment and infrastructure, we’re enabling industry to venture into new territories.

We see Victoria’s diversity – our arts industry, our affinity with sport, our food and wine, culture, our raw natural beauty, and our international urban style – as an incredible asset. And as Victoria’s dedicated tourism agency, we’re inspired to promote our state, to attract more visitors and create greater economic opportunities for our partners. Our work encourages Australia, and the rest of the world, to experience everything Victoria has to offer.


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