Geneva, 17 January 2017 – At the Salon International de la Haute Horlogerie (SIHH) watch fair, IWC Schaffhausen celebrated the arrival of the new Da Vinci collection. Around a thousand VIP guests took up the invitation to Geneva – including numerous high-profile IWC brand ambassadors and global stars, such as actors Rosamund Pike, Vanessa Redgrave, James Marsden, Sonam Kapoor, Olga Kurylenko, Jean Reno, Naomie Harris, Zilin Zhang, Bolin Chen, Isabelle Huppert, Taylor Schilling and Patrick Stewart, sporting and racing legends Nico Rosberg, Lewis Hamilton, Niki Lauda, Fabian Cancellara, Jan Frodeno and Jochen Mass, supermodels Karolina Kurkova and Adriana Lima, and influencers such as Nicole Warne, Kristina Bazan, Xenia Tchoumi and Negin Mirsalehi.
“The new collection is a modern interpretation of the iconic Da Vinci design from the 1980s. Along with its Haute Horlogerie innovations, the collection once more includes references that have been designed deliberately with women in mind – as is indicated by various features such as smaller case diameters, moving strap horns, diamond-set bezels and leather straps by Santoni in various colours,” explains Georges Kern, CEO of IWC Schaffhausen.
GALA EVENING WITH THE MOTTO “DECODING THE BEAUTY OF TIME”
The British comedy star Rob Brydon hosted the gala evening, the motto of which was “Decoding the Beauty of Time”. One of the highlights of the event came in the form of the performance from Danish singer MØ. During the dinner, CEO Georges Kern also passed the baton on to his successor Christoph Grainger-Herr. A short film with a contribution from US actor Kevin Spacey acknowledged the most important stages in Kern’s 15-year career at the very top of the Swiss watchmaking profession. Later in the evening, the guests enjoyed an elaborately staged holographic show featuring the actor Joseph Mawle, known for his role in “Game of Thrones”. The film portrayed Leonardo da Vinci’s tireless quest for the connection between science and aesthetics.
A WHOLE HOST OF IWC BRAND AMBASSADORS AND WORLD STARS ON THE RED CARPET Numerous IWC brand ambassadors and international stars such as actors Rosamund Pike, Vanessa Redgrave, James Marsden, Sonam Kapoor, Olga Kurylenko, Jean Reno, Naomie Harris, Zilin Zhang, Bolin Chen, Isabelle Huppert, Taylor Schilling and Patrick Stewart, sporting and racing legends Nico Rosberg, Lewis Hamilton, Niki Lauda, Fabian Cancellara, Jan Frodeno and Jochen Mass, supermodels Karolina Kurkova and Adriana Lima, and influencers such as Nicole Warne, Kristina Bazan, Xenia Tchoumi and Negin Mirsalehi stepped onto the red carpet.