Available across leading platinum authorised retailers in India
To find a platinum retailer visit www.preciousplatinum.in
Mumbai, January 2014: Cherish true love this Valentine’s Day with a piece of platinum jewellery that symbolizes pure, rare and eternal love.
The PRE of Platinum:
Pure: From the time it is mined to the finished product, platinum is a naturally white metal and has a pure white lustrous look. Platinum jewellery is 95% pure as compared to 18k gold jewellery which is 75% pure. An expression of integrity!
Rare: Platinum is found in very few places around the world and entered the earth 2 billion years ago through a meteorite crash. The metal is 30 times rarer than gold, hence making it most precious and desirable. A rare treasure coveted by lovers for centuries as an everlasting expression of their love.
Eternal: Platinum jewellery does not fade or tarnish and keeps its natural white colour for a lifetime. At its heart, platinum is immutable and indestructible and hence the most secure metals for your precious stones. This enduring nature makes platinum jewellery the perfect choice to celebrate that special love that begins and never ends.
With these key qualities, platinum rightly represents the deep emotions around a couple’s enduring love for each other. The platinum jewellery designs define today’s generation, which is modern yet has a touch of traditionalism. The designs are reflective of the expression of love and are based on the ‘Luxury Archaeology’ theme provided by WGSN, a worldwide leader in trend forecasting. With the key aesthetic direction – taking ancient materials and amalgamating it with modern themes.
Price Range – Platinum Jewellery starts from Rs. 15000 onwards*
*Price subject to vary depending on metal weight, metal rate and diamond content
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.