Up in the AIR as Virgin Atlantic launches signature scent

Virgin Atlantic launches bespoke fragrance AIR to elevate customer experience

Virgin Atlantic has collaborated with esteemed British scent designer and candle chandler Rachel Vosper to design a bespoke scent to elevate the customer experience, on the ground and in the air. The unique fragrance embodies warm and exotic notes inspired by the airline’s top destinations, and will be present at various points throughout the Virgin Atlantic experience to inspire feelings of adventure and relaxation.

To heighten the sense of excitement throughout the journey, Virgin Atlantic has introduced this inspiring scent to enhance the customer experience at check-in, airport gates, Clubhouses and boarding all cabins.

To bring this scent to life, Virgin Atlantic teamed up with leading scent expert and candle connoisseur Rachel Vosper to design AIR. A fragrance with a sense of exploration and vitality at its heart, using the finest ingredients to take customers on a sensory tour around the world. With notes of lemon, rose, vanilla, and essential oils such as lavender and eucalyptus, this scent captures the four continents of Virgin Atlantic’s most popular routes.

Virgin Atlantic is passionate about making the journey memorable; one that their customers want to re-live time and time again. Through the luxurious candle version of the AIR fragrance, customers will have the chance to enjoy this beautiful fragrance at home.

Discussing Virgin Atlantic’s decision to introduce a signature scent, Daniel Kerzner, VP Customer Experience at Virgin Atlantic, commented:

“We’re committed to creating differentiated experiences that form memories of a lifetime for our customers. Together with Rachel Vosper, we’re taking the Virgin Atlantic experience to the next level with the creation of a bespoke scent.  Customers can experience AIR throughout their travel experience, and will be able to purchase to enjoy at home.”

Speaking about AIR, Rachel Vosper says:

“Some of our fondest memories are of our holiday adventures; and so I carefully selected some of the finest ingredients that one would take on a journey. I designed this Virgin Atlantic scent using traditional methods at my Belgravia boutique in order to maximise the longevity, so that happy holiday feeling can stay with you for longer.’’

The unique scent of AIR is currently being rolled out to enjoy at check-in, airport gates, Clubhouses and upon boarding your Virgin Atlantic flight. You can also pre-order the candle online at www.retailtherapyshopping.com from 19th March for £30 as well as purchase at the Virgin Atlantic Clubhouses and on-board duty free.

AIR can be pre-ordered online from the 19th March 2018

About Virgin Atlantic:

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 33 years ago with innovation and customer service at its core. Today Virgin Atlantic carries 5.5 million customers annually, and was recently named the UK’s favourite long haul carrier by Skytrax.

Headquartered in London, Virgin Atlantic employs over 9000 people worldwide and operates a fleet of 39 aircraft serving 26 destinations across four continents.  Alongside joint venture partner Delta Air Lines they operate the leading transatlantic network – offering up to 39 flights per day between the UK and US with onward connections to over 200 US and international cities.

This year Virgin Atlantic will become the first airline in Europe to be fully Wi-Fi connected, and in 2019 will take delivery of their first Airbus A350-1000 aircraft – helping to transform the fleet into one of the quietest and most fuel efficient in the sky.

For more information visit: www.virginatlantic.com