AND unveils its first store in Vadodara

~The launch of its first store in the city marks AND’s 39th store in India ~

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Vadodara, September2013. AND, the contemporary westernwear brand marks its presence in Vadodara with the launch of its first exclusive boutique in the city. Since its inception in 1999, AND has emerged as a preferred choice of stylish contemporary westernwear for the fashion savvy in the country, and it brings its strong style legacy to Vadodara with its very first store. With the launch of this store, AND totals 39 stores altogether in India.

Located at Vadodara’s Monalisa Centrum- the popular high fashion shoppinghub,the AND store is spread across 800 sqft; promising an exciting shopping experience with a diverse collection of westernwear including hot off the ramp styles like Aztec print dresses, jumpsuits, jeggings, tunics, maxis, and more.

Distinct in style and functionality each outfit can easily metamorphose from intellectual chic to luscious elegance with simple styling tricks. Keeping in mind the new-age, multi-tasking woman, AND offers a range of stylish contemporary outfits and accessories that can easily transform from a “day at work” look to a “night about town” look!

Speaking on the occasion of the launch, Ms. Anita Dongre, Creative Director, AND saysWe are extremely excited about opening our firstAND store in Vadodara which is also the brand’s 39th store in India. Vadodara is among the fastest growing retail markets in the country and our presence here forms an important part of our growth strategy over the next few years. We are happy about this development and look forward to a warm welcomefrom the style savvy Vadodara”

So don’t go low on the fashion scorecard this season and shop away at AND!

About AND

Launched in 1999, AND was established as the first Indian high fashion westernwear brand for women and today is one of India’s most preferred affordable high fashion brands in the western wear category.

The brand offers comfortable yet stylish clothes at affordable prices for today’s fashion conscious women and men.An AND woman is stylish and confident, speaks her mind and wears her attitude on her sleeve. She represents the new age multi-tasking woman who seeks versatility in her everyday fashion choices.

Presently, AND is retailed through over 250 points of sale, which include 39 exclusive stores and over 200 other established multibrand lifestyle formats like Shoppers Stop, Lifestyle, Central, Kapsons&Pantaloon.



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