Two swim & activewear entrepreneurs approach 10 years of business growth & success targeting women who want more coverage options

March 2, 2017

A recent article in the WSJ about the growing trend in modest swim wear fashion cited two female entrepreneurs who started a company called HYDROCHIC, a successful line of swim and activewear for women who seek more coverage as well as sun protection, because let’s face it, we can’t all wear bikinis.

These two women combined their passion for fashion and their tradition for wearing more modest but fashionable clothing to create the HydroChic line. It all started when they noticed a trend at beaches and pools –  women were wearing oversized t-shirts and shorts over their bathing suits to protect themselves from the sun or to hide body flaws.

That’s when Sara Wolf and Daniella Teutsch were inspired to create HydroChic, which offers fashionable swim and activewear separates with a variety of coverage options for missy and plus sizes

The HydroChic collection features more than 100 mix and match styles from sleeveless to long sleeve swim dresses, skorts, skirts, shorts and leggings in fashion forward colors, using chlorine resistant and chlorine proof, Italian stretch fabrics with built in UV 50 sun protection.

The HydroChic collection has also struck a chord among women with special health needs –  sun damage, lupus, psoriasis and reconstructive surgery, among other ailments. HydroChic offers options to these consumers with special health needs who want to live active lifestyles without sacrificing style, fashion, fit and comfort. (Among them, the company offers separate mastectomy swim bra inserts for those in need.)

Now, there are options for women who want to look chic at the beach, without feeling embarrassed about body flaws, and to simply protect themselves from sun damage.

Today HydroChic is approaching its 10th year as a leader in the category, and sells to customers across the globe via its website (www/ and select retail locations.

HydroChic – Swim n’ Go We’ve Got You Covered TM

HydroChic is a leading designer of Sun Protective Swimwear, Modest Swimwear and Active Wear for missy and plus sizes. The company offers a wide selection of chic coverage choices with 50 + UV sun protection and ultra-chlorine resistance for women and girls of all ages, shapes and sizes.  HydroChic also offers a swimwear hotline, by phone and email, whereby potential customers can get advice about the right swimwear size and style for their body.

Some Key Features of the HydroChic Sun Protective Swimwear and Active Wear include:

  • Chic Modest Swimwear and coverage options, with a plethora of choices in swimwear for women in Girls, Missy and Plus Sizes to 4X.
  • The highest level of UV protection- UPF 50+ rating. Products are tested and rated in accordance to AATCC 183 and ASTM D6544.
  • Transitional pieces that can be worn in and out of the water, from beach to boardwalk.
  • Water wear that is vibrant and fun, giving women the freedom to simply be themselves. The advantage of not having to pull suits up and down all the time is an added bonus.
  • A selection of lightweight and quick drying fabrics that are silky and cool, and perfect for outdoor activities in and out of the water.

HydroChic, LLC was co-founded by Daniella Teutsch and Sara Wolf, which they launched in May, 2008. The idea came to them one day at the Jersey Shore as they watched women of all ages lather themselves with sunscreen and pull on sloppy men’s t-shirts over their traditional bathing suits to protect their skin from sun damage. They knew that better, chicer coverage options were missing in the swimwear market, and only then did they realize how many other women were searching for the same swimwear solutions that they were.

“So many women are seeking alternative swim solutions to the traditional bathing suit, whether for sun protection or body coverage. We are proud to offer women a wide selection of fashion-forward choices. From the young spirited grandma who boogie boards with her grandson, to the women who feel sexy in our short ruffle skirt, women can find beautiful swimwear solutions that provide just the right amount of coverage so that they can feel confident and chic,” says co-founder Sara Wolf.

HydroChic’s collection of swim and sport wear is made using fine Italian stretch fabric for a ‘feel great’ fit.  More than 100 mix and match styles are available including:

  • Tops – Long Sleeve, Short Sleeve and Sleeveless Tank Tops
  • Swim Skirts – 15” – 27”
  • Skorts, Shorts, Leggings
  • Sun Dresses – Sleeveless, Short & Long Sleeve
  • Diving Jackets – Lightweight Jackets for Swim/Sport

HydroChic’s collections are offered in traditional solid colors, dazzling prints, bright solids, and color-blocking styles, with new fashion forward collections introduced each season.  All tops are sold with supportive swim/sports bras, and mastectomy swim and sports bras are also available.

In a recent study about bathing suit anxiety, it was found that women preferred to go to the dentist or visit their mother in law over trying on bathing suits!  Now, women everywhere who love to swim, jog, hike and enjoy other sports can dress in stylish, attractive swimwear that enhances their body and boosts their self-esteem without having to fear skin damage from the sun’s rays.

HydroChic is based in New Rochelle, NY. The complete collection is available for purchase online at, and at various retail stores in the US, Canada, Australia and Israel.