Triumph Motorcycles’ and Smile Foundation come together to ‘Ride for Freedom’, this Independence Day

Triumph riders to take a pledge to contribute towards girl child education through ‘Ride for Freedom’ campaign


triumphAugust 11th, 2015, New Delhi: To commemorate the 69 years of India’s Independence, Triumph Motorcycles, the iconic British Motorcycle manufacturer, has partnered with Smile Foundation to support the cause of girl child education. Education provides freedom to mankind and India would be truly Independent when its girls get their right to education. Triumph Motorcycles’ ‘Ride for Freedom’ is a pledge in the same direction.


Triumph Motorcycles, which is closing 2000 customers in India, is going to ‘Ride for Freedom’ this Independence Day across all twelve dealerships in the country.


Smile Foundation has been doing exemplary work towards healthcare, education and livelihood of children along with undertaking women empowerment programs. As  part of the ‘Ride for Freedom’ campaign each participating Triumph Rider will also take a pledge of donating a sum ranging from Rs. 500 to Rs. 4,200 that will provide for education expenses of a girl child through Smile Foundation.


Speaking on the occasion, Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India said, “Girls are still not allowed to right for education in many parts of India. True Independence is when all citizens can enjoy all the fundamental rights of our country.  As India enters into its 69 years of Independence, Triumph Motorcycle owners will Ride their bikes to pledge for this Freedom.” He further added, “In Smile Foundation, we found that perfect partner who felt the same for the girl child in India and we hope that this small contribution will be a catalyst to encourage others towards providing elementary education to the girl child.”


“This is a very heartening gesture by Triumph Motorcycles India, who have come forward to join hands with us on this Independence Day for the noble cause of providing education to a girl child belonging to the less privileged sections of the society. The Independence Day would not really find its relevance unless girl children attain freedom, which can solely be achieved through quality education. Here, we would also like to thank the Triumph Riders in anticipation of their generosity and making it an ‘Independence Day’ for the girl children, quite literally.” said Mr.Vikram Singh Verma COO Smile Foundation.


The ‘Ride for Freedom’ will take place in major cities like Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, Chennai, Pune, Kochi, Chandigarh, Ahmedabad, Indore, and Jaipur. The rides will be flagged off from the Triumph Dealership of the respective cities and will culminate back at the dealerships.


About Triumph Motorcycles:

First established in 1902, Triumph Motorcycles celebrated 110 years of motorcycle manufacturing in 2012. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes, which perfectly blend design, character, charisma and performance. Building around 50,000 bikes per year, Triumph is the largest British motorcycle manufacturer, and has more than 740 dealers across the world.


At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance. The innovation and engineering passion that gave birth to the iconic Bonneville of the 60’s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the legendary Speed Triple and the super-sports Daytona 675.


Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, and now India, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand plus assembly facilities in Brazil, and India


smilefAbout Smile Foundation – Smile Foundation is a national level development organization currently reaching out to more than 300,000 children directly along with their families and the communities through 158 welfare projects on the issues of education, healthcare, livelihood, women empowerment and advocacy across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.