Times Internet (TIL), has entered into a strategic partnership with Ziff Davis, Inc. – a leading all-digital media company specializing in the technology, games and men’s lifestyle markets with over 120 million in-market buyers every month. Via this partnership, Times Internet will manage and drive local Indian destinations for IGN (IGN.com) and AskMen (AskMen.com), the premium gaming & men’s lifestyle sites.
As part of the collaboration, Times Internet will have exclusive rights to the IGN and AskMen brands and their content in India, as well as the significant media opportunity they bring to the country. The unique partnership will help TIL grow an already-strong vibrant digital community of Indian consumers passionate about games, entertainment and lifestyle. TIL intends to use The Times Group’s multimedia resources to help develop and evangelize the brand locally.
IGN is the world’s most popular website dedicated to video games and pop culture – including comics, film and TV, reaching 50m unique users worldwide. AskMen has been the largest and most trusted source of men’s lifestyle content on the web since launching in 1999 – and attracts over 16m unique users every month.
The partnership grows the list of brands under the Times Local Partners (TLP) group – which is an initiative by Times Internet to partner with global digital companies. IGN and Askmen join the fledgling TLP portfolio, which has already rolled out the Indian editions of Gizmodo, Lifehacker and Business Insider.
Satyan Gajwani, CEO, Times Internet, said: “We are really excited about this partnership and the arrival of Ziff Davis’ respected brands coming to India. The IGN name is incredibly respected, and this brings us the opportunity to create premium editorial and video content for the Indian gaming community. AskMen will augment our leadership in men’s lifestyle content offering and deliver the best to our users and advertisers in the coveted male 18-34 demographic.”
Vivek Shah, CEO, Ziff Davis, added: “We’re delighted to be partnering with India’s leading media group to bring localized editions of our brands to this vibrant market for the first-time. The media landscape is evolving rapidly, and millions of Indian males 18-40 will benefit from AskMen and IGN’s globally respected advice.”
By teaming up with local publishing experts in their markets, Ziff Davis continues to grow the influence of our brands, and allow marketers to deliver global advertising campaigns with local relevance and engagement.”
About Times Internet Limited
Time Internet (TIL) is the internet and mobile venture of India’s largest media house – the Times Group. It is the largest Indian digital network, with over 37m unique visitors per month and 1b page views per month. Founded in 1999, it owns and operates over 30 properties in multiple domains, such as news, entertainment, spirtuality, local and mobile encompassing telecom, e-commerce, online advertisement solutions, communities, credit card and more. Indiatimes.com is India’s preferred online and mobile value-added services destination for millions of surfers and subscribers looking for rich and diverse digital content. The other key properties in the TIL portfolio are Timesofindia.com – the world’s no.1 news site in terms of page views and economictimes.com – India’s no.1 buisness news website.
Times Local Partners
Times Local Partners is an initiative of Times Internet focused on partnering with established and emerging global digital companies for growing their presence and business in India through the growth of their brand, audience, adoption, distribution and monetization. TLP leverages the cross media strengths of the Times Group to meaningfully grow the brand, audience and revenues for these partners.
TLP focuses on global companies looking at India as their next phase of geographical expansion. We work with companies who have existing traction with the digital audiendce in India or have a product or platform that has a potential for rapid adoption and leverage in the India market. We help them build a high-growth India initiative that transforms the way audience, consumers and enterprises interact with their site, product and platforms. This is backed by the might of the Times Group leadership fuels strong growth for the partners in the region. We also work with Indian companies who have operational excellence as their competitive advantage for better strategic foresight, experential design and consumer engagement. Given the expertise of our partners in the digital space, we are delighted to work with them to build an exciting, next generation digital domain company.
About Ziff Davis
Ziff Davis, Inc. is a leading digital media company specializing in the technology, gaming and men’s lifestyle categories, reaching over 120m unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.
Ziff Davis successfully partners with local publishing experts in almost 50 countries worldwide, with its content now available in 15 languages – including Arabic, Chinese and Russian.