Times Internet and GirnarSoft partner to offer marketers access to  27 million in-market vehicle buyers


 Enabling marketers to engage with their target audience across video, native & display ad formats


Mumbai, February 26, 2018 – Times Internet, India’s leading digital products company, has partnered with GirnarSoft, parent company of leading auto portals CarDekho.com, BikeDekho.com, Gaadi.com and Zigwheels.com to offer marketers an opportunity to reach out to 17 million in-market car buyers and 10 million in-market bike buyers, through integrated advertising and business solutions.

Times Internet’s smart marketing platform, Colombia, reaches over 270 million visitors per month. Combined with GirnarSoft’s expertise for auto-related information, Times Internet advertisers can engage prospective in-market auto buyers at every stage of their decision making process. Using the power of Colombia’s machine-learning algorithms and GirnarSoft’s intent data, marketers can now convey the right message to the right audience at the most opportune time across Times Internet properties.

Commenting on the alliance, Gulshan Verma, Chief Revenue Officer, Times Internet said, “Buying a vehicle is one of the biggest purchase decisions for Indian consumers. In order to make the right choice, buyers typically consider 4 to 5 brands and pass through different stages of the consumer funnel to arrive at a conclusion. Unlike a consumer browsing for a low involvement product online, the purchase intent of a consumer visiting a GirnarSoft website, such as CarDekho, is quite clear. Our partnership with GirnarSoft will allow marketers to ensure that a prospective car buyer is equipped with the right information to enable their decision, thus making it an imperative investment for marketers to drive results.”

“Today, India is the fastest growing passenger vehicle market among the global eight markets. In such a burgeoning marketplace, and growing digital maturity of Indian audiences, we expect that auto companies will significantly ramp up their digital spends. Research reports estimate that by 2020, digital advertising will influence as much as 70% of India’s annual auto sales. Given that India clocked  21.8 million units in auto sales in 2016-2017, this is a big opportunity, and one that we’re extremely excited about.” said Umang Kumar, President, GirnarSoft. “Our association with Times Internet will offer the auto sector, enhanced and effective user targeting capabilities, thus helping both parties capture a significant share of the digital ad spend in the auto sector.”

About Times Internet

Times Internet is India’s leading digital products company and the digital venture of The Times of India Group. Every month, over 270 million customers visit a Times Internet property, and collectively spend over 10 billion minutes. Times Internet operates the leading media destinations across news, entertainment, lifestyle, sports, finance, music, video, and more. To know more: http://marketing.timesinternet.in

About CarDekho.com

CarDekho.com is a flagship portal of Girnar Software Pvt. Ltd. founded in March 2008. CarDekho.com is India’s most popular and leading auto portal catering to the aspiring buyers, the proud owners, the auto enthusiasts and die-hard fans and dealers of cars across the country. The company acquired Gaadi.com, Zigwheels.com, Buying IQ and Drishya360s. The auto portals together draw close to 27 million visits per month. The company concluded its Series B funding in Jan 2015, picking up US$50 million from two Hong Kong-based investors Hillhouse and Tybourne besides existing investor Sequoia. Google Capital invested in the company in March 2016. It also bagged funding from Mr. Ratan Tata and one of the largest banks HDFC. GirnarSoft is now valued at US$400 million. The group’s vision is to be a multi-billion dollar company by 2021 with global footprint.