The APAC Lenovo team won the Regional award for their work in Elevating Lenovo’s Corporate Image, while Text100 Australia topped the Technology Industry B2B category for its Truth Behind the Trends campaign for IBM Australia.
Commenting on the award, Derrick Koh, Head of Communications, Lenovo Asia Pacific said, “Text100 has been a valuable partner and played a key role in helping Lenovo achieve strong PR coverage in Asia Pacific. This award is a good indication that our chemistry is right for driving the reputation ambitions we have as a company moving from a PC to the new PC Plus era.”
“These awards are a testament to the strong integrated and innovative work we continue to produce for our clients throughout the APAC region,” said Anne Costello, Regional Director, Text100 Asia Pacific. “For Text100 Australia, this accolade marks the fifth award we’ve received just in 2013 alone. I couldn’t be more proud of the entire team and look forward to working with our clients on more award-winning campaigns.”
Text100 is a global public relations consultancy with a staff of 500 people and a direct presence in 30 cities worldwide. We work with many of the world’s leading technology, internet and digital lifestyle brands with a client roster that includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal. We are recognised as an innovator in the field of public relations – particularly in the emerging area of social media – and for leading the PR industry in staff development. Our strong culture has been praised around the world over the past two years during which time we have been recognized as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text 100, please visit www.text100.com