Tax Advantage to Employees in Start-ups and Small Businesses Employees would Foster Innovation and Entrepreneurship – Manish Godha, Chief Executive Officer, Advaiya


Advaiya_LogoThis budget is going to be an important statement of policy and implementation, as well as the direction by the government. As we face a difficult global environment, this budget should ensure that the domestic consumption and investment is accelerated, and global competitiveness is supported. At the same time the opportunity as provided by falling oil prices should be taken maximum possible advantage. Thus, it should be possible that within the bounds of fiscal prudence, a growth liberating budget is delivered.

“As entrepreneurs, we would expect simplification and rationalization of taxes and their administration. We expect bold steps in direction of reduction of tax on business as was promised last year. At the same time, further steps to reduce unnecessary scrutiny and litigation need to be taken. As GST is still a bit far, some advantages can be gained by harmonizing and unifying, to some extent, excise, service tax and central sales taxes. One example is incidence of service tax and sales tax on software—perhaps a rule which clearly postulates one tax on one transaction, would go a long way in simplifying and reducing costs of inputs and compliance.” said Mr. Manish Godha, Chief Executive Officer of Advaiya.

“Infrastructure investment has to be a priority. Effective governance measures to ensure efficacy of spend in various schemes like Smart Cities, etc., have to be established so that returns on infrastructure investment can be reaped for many years providing sustained growth advantage to the economy. Technology is a big factor, thus the need is to mandate use of effective technology tools for program monitoring, investment decision making, project management and quality management. Of course, this has to be supported by investment to bolster connectivity and communication reliability.” he added.

Benefits to salary earners with revival of standard deduction, and further tax advantage on spend on education, skill building, or for working in small businesses or start-ups, would go a long way in spurring consumption as well as intent growth building behaviour. Attracting talent for start-ups and small business has always been a challenge, and tax concessions for such employees would be a step towards creating a level playing field for smaller businesses, and also offset, to an extent, the risks and uncertainties of working in a start-up or small businesses for talented professionals.

About Advaiya

Advaiya is a 10 year old company providing marketing and productivity services to enterprises andtechnology companies, all over the world. Advaiya brings diverse and relevant capabilities together to meet the customer’s core goals – Marketing effectiveness, Consumer Experiences, Technology-led innovation, and Enterprise Productivity. Focused on connecting technology to positive business outcomes, Advaiya helps its clients visualize solutions, build, communicate, and accomplish their goals.

These services are powered by deep capabilities in the areas of Marketing and Sales Enablement (including Technology Business Consulting and Web & Digital), Software Engineering (including Applications development and Mobile, Devices & Cloud) and Business Solutions (including Office 365 & SharePoint and Enterprise Project Management).

The brand is a Microsoft Gold partner, consulting partner for Amazon Web Services and certified solutions partner for Sitecore. It has successfully retained its clientele including some leading technology , industrial and financial companies, as well as some innovative start-ups. They span across multiple geographies – the US, UK, India, and Middle East; and include companies like Microsoft, Google, Cisco.

With about 80 full time employees, the offices are located in India, UAE and US.

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